Pandemic and Approaching Autumn Bring Viewers Back to TV Screens

Published: 19 August 2020 y., Wednesday

Pandemic and self-isolation have changed our habits. Children and adults, practically locked at home, began to watch TV more often. According to fiber-optic network Penki, TV time has increased by 30 percent since this spring compared to the same period last year.

The indicators of daytime airtime have much increased. Earlier daytime was not considered key for the TV audience. Since the quarantine, the proportion of viewers who watch TV during the day has jumped by 60 percent.

The coronavirus has not changed the preferences of capital TV viewers. General broadcasting channels with news, films, serials, and entertainment programs, continue to lead the ratings. The most popular are LRT, TV3, and LNK.

“During self-isolation, the TV screen became the centre of attraction for all family members. We wanted to diversify the leisure time of our clients, so we expanded the list of free TV channels. Many viewers waited for the appearance of Delfi TV. Its ratings skyrocketed thanks to the original news feed, author programs on current events, and interviews with interesting interlocutors,” says Evaldas Girskus, Head of Penkių kontinentų komunikacijų centras, part of the Penki Kontinentai Group, providing Penki fiber-optic Internet and IPTV.

According to him, Viasat History HD and Viasat Explore were also in great demand during the quarantine. Its broadcast based on documentaries about science, technology, and history.

Cancelled sports events and the lack of live broadcasts led to a decrease in the number of subscribers to the TV3 Sport package. However, the Champions League brings fans back to the screen.

“During the quarantine period, the demand for educational and entertainment content increased by more than 20%. News and analytical programs were also among the leaders in TV broadcasting, whose indicators broke all records in April,” says Natalija Dmitrijeva, Head of TV projects at Penkių kontinentų komunikacijų centras.

She emphasizes that the programs' popularity depends on the audience, which has become much younger. During the holidays, young people returned to traditional linear TV viewing. Schoolchildren and students had more free time, which they spent in front of TV.

Most of us continue to travel virtually and do not risk going to the cinema. The second wave of the pandemic is already beginning in some countries; certain restrictions are coming into force. The Internet and television can become almost the only way to spend time.

“Taking care of our customers we have expanded the range of our services. The number of channels with the ability to record has increased significantly. We wanted to make the content available to TV viewers at any time. A quality of archival records has increased. The choice of the language track became possible not only during live broadcasting but also in the recording. Our goal is to give viewers more opportunities,” says the Head of Penkių kontinentų komunikacijų centras.


Šaltinis: Penki kontinentai
Copying, publishing, announcing any information from the portal without written permission of editorial office is prohibited.

Facebook Comments

New comment




Associated articles

More Reliable Internet for Penki Customers

Penkių kontinentų komunikacijų centras, which provides fiber-optic Internet and IPTV Penki services to capital residents, announces the successful implementation of a project to increase the throughput of communication channels up to 100 Gb/s. more »

At the Сonference in Kyiv BS/2 Will Talk About the New Features of the ATM Security System

S/2 will take part in the VIII International Conference "Anti-Fraud in the Digital World", which will be held on September 9 in Kyiv. more »

Cartu Bank will be the first in Georgia to start serving customers through DN Series ATMs

The bank signed an agreement with BS/2 for the supply of the latest DN Series ATMs. more »

CPS appoints BS/2 as its distribution partner in Uzbekistan, Azerbaijan, and Georgia

Cash Processing Solutions, the world leader in banknote counting and sorting equipment, has appointed BS/2 as its partner in Uzbekistan, Azerbaijan, and Georgia more »

The first new-generation Diebold Nixdorf ATM is already in the Baltic

BS/2 in cooperation with Worldline will upgrade the Luminor Bank ATM network in the Baltic region. more »

New partnership between ASHBURN International and SUNMI

ASHBURN International has signed a cooperation agreement with SUNMI, the world's fastest growing hardware manufacturer. SUNMI is an international company that develops modern, high-quality payment devices based on the Android platform. more »

ASHBURN International will Support Payment Systems for Latvian Pharmacies

ASHBURN International, which is part of the Penki Kontinentai Group, will retrofit the payment equipment for one of the largest pharmacy chains in Latvia – Meness Aptieka. more »

Penki kontinentai joined the DUOday initiative

The goal of the initiative is to create conditions for people with disabilities to integrate into society, so that they can feel significant, try themselves in various professions. more »

Penki kontinentai Presented Its Solutions for Banks and Retail at the Forum in Tashkent

The BS/2 team took part in the forum with our solutions for the banking sector Cash Management.iQ, Service Desk.iQ, Vynamic Marketing, and also presented solutions for the retail sector from our partner Qingdao CCL. more »

A Celebration of Neighbourhood and Friendship: Reducing Social Exclusion and Creating Accessible Environment

“Every day the sun warms everyone because it loves us”, these were the words that opened the twelfth celebration of neighbourhood and friendship which took place on May 27th. It was organized by the Lithuanian Welfare Society for People with Intellectual Disability "Viltis". The lyrics of the anthem "Mes irgi galime mylėti" ("We can love too") reflect the philosophy of the organization: understanding and love for everyone, regardless of our differences. more »

BS/2 and ASHBURN International Will Take Part in the PLUS-Forum in Tashkent

The International Forum "Banks and Retail: Digital Transformation and Interaction" will be held in Tashkent (Uzbekistan) on June 1, 2021. The event is held with the official support of the Central Bank of the Republic of Uzbekistan. more »