Ashburn International solution: single banking card reader for several small businesses

 

The company Ashburn International owned by the group of companies Penki kontinentai started installing terminals, which stand out due to their ability to service a number of small firms located in the same area, several small-scale retailers or service providers, i.e. all those, who are eager to offer their customers a possibility to use payment cards to pay for goods purchased, but can not afford it due to the high terminal service charges.

“Lithuania has a number of areas, where customers are unable to use payment cards. Maintaining bank terminals is simply too expensive for small turnover businesses and individual small-scale retailers. Therefore, we have developed a solution ‘Share easy’ (Lith. ‘Dalinkis lengvai’) that could service several subjects simultaneously and, of course, pays off”, says Ashburn International Payment Card Service Network Development Manager Emilis Uldukis.

The new terminal can be shared by several small-scale retailers or service providers: each of them will serve customers, and receive money to their accounts and reports on sales carried out. Up to ten virtual terminals with separate profiles for each subject can be installed in a single device. All a retailer or service provider has to do is to enter a password, and he or she will automatically enter their terminal and will be able to perform standard billing procedures.  

Speaking about the project, E. Uldukis notes that technically these terminals have the same functionality as standard ones: both stationary and portable, they may be operating with any merchant required or current connection (Wi-Fi, GPRS, Internet, etc.).

The most important thing is benefit of this solution. New terminals will be beneficial to all three parties. “The bank can provide more favourable terminal maintenance conditions to several traders than to a single owner. Moreover, the bank also wins as it can now offer its services to the segments, which couldn’t afford them due to low turnover. And, of course, implementation of this project will allow residents to comfortably use banking cards in places, where they had no opportunity to do so earlier”, lists the advantages of the new terminal E. Uldukis.

Until now, customers could not use credit cards to pay for goods at marketplace and had to find an ATM and withdraw money before going shopping. As a result, traders were often loosing customers, who failed to withdraw cash. After introducing new terminals, few traders working in the same area will be able to provide their customers with the possibility to use payment cards.

It is important to emphasize that this is a universal solution. It has been developed for the market traders working in the same area as well as all other traders, exhibitors and fair participants, various entertainment providers, hairdressers, beauticians and other beauty shop employees, and so on. As a result, it will be useful to the small-scale business persons and service providers of various fields working in the same area, whose turnover is not high and who are unable to maintain a bank terminal, but wish to allow their customers to use payment cards to pay for goods and services.

For more information about Ashburn International and its products, see www.ashburn.lt.