AOL and First USA In $500 Million Marketing Pact

Published: 8 February 1999 y., Monday
In what is being hailed as the biggest Internet deal of its kind, America Online, Inc. Wednesday announced a $500 million advertising and marketing agreement with BANK ONE CORP. subsidiary First USA. The new five-year alliance extends the companies earlier partnership, begun in 1996, in which they issued a co-branded credit card, the AOL Visa card. Today_s announcement names First USA as the exclusive marketer of credit card products and services on AOL, as well as subsidiaries CompuServe, AOL.COM and AOL Instant Messenger in the U.S. and Canada. Products and services will also be marketed on AOL_s Digital City. The companies said they expect the union to yield up to $500 million if targeted goals are reached and also anticipate major guaranteed revenue to AOL and marketing agreements to First USA.
Šaltinis: InternetNews
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Taxation: Removing cross-border tax obstacles for EU citizens

Today, the Commission published a Communication which outlines the most serious tax problems that EU citizens face in cross-border situations and announces plans for solutions. more »

State aid: Commission opens in-depth investigation into Hungarian support measures for national airline Malév

The European Commission has opened a formal investigation under EU state aid rules to examine a number of support measures, including several capital injections and shareholder loans, that the Hungarian authorities granted to Malév-Hungarian Airlines in the context of its privatisation and subsequent renationalisation. more »

Fake Chinese products spread

Internet and lax customs enforcement drive growth of 600 billion US dollar counterfeit goods industry. more »

Report: millions escape poverty

350 million people rose out of poverty in the past decade, but 1.4 billion are still extremely poor, says the latest report into rural poverty. more »

Getting more people into better jobs

New plan sets out action to reach 75% employment target for the EU by 2020. more »

Innovation Union: three new European research infrastructures on wind, solar and nuclear energy announced

Research Ministers of the EU Member States and Associated Countries, together with the European Commission, are announcing in Brussels today three new pan–European energy research infrastructures. more »

Commissioner Šemeta visits Moscow to strengthen EU-Russia customs cooperation

Algirdas Šemeta, Commissioner for Taxation, Customs, Audit and Anti-fraud, is visiting Moscow today to discuss ways in which customs cooperation between the EU and Russia can be reinforced. more »

ECB must go on participating actively in tackling the economic crisis

Following on from Monday's debate with ECB President Jean-Claude Trichet, MEPs on Tuesday adopted a resolution, by a show of hands, gauging the ECB's performance in 2009 and suggesting actions to be taken in view of the economic situation. more »

Parliament approves aid to unemployed people in the Netherlands

The European Parliament today approved €10.5 million in European Globalisation Adjustment Fund aid to over 3,000 people in the Netherlands who lost their printing and publishing sector jobs last year, due to the economic crisis. more »

France unveils Taj Mahal gold coin

A diamond-studded gold coin engraved with a picture of the Taj Mahal and worth 100,000 euros is unveiled at the Paris mint. more »