An aggressive marketing plan

Published: 9 November 2002 y., Saturday
When Aerosvit flight 171 lifted off from Boryspil airport on Nov. 4, it opened a new chapter in the airline’s history. Not only did the flight mark the company’s inaugural trip to Bangkok, it was the first trip made by the airline’s newly acquired Boeing 767‑300ER aircraft. Acquisition of the Boeing 767 is part of an aggressive marketing plan that the airline hopes will eventually position it as the nation’s dominant long‑haul international airline. Aerosvit began serving Dubai last September, and plans to acquire an additional 767 in April 2003, enabling the carrier to add routes to New York, Seoul, Toronto and Delhi. Aerosvit acquired the Boeing 767 aircraft on a long‑term lease from Boeing Capital, the finance arm of the U.S.‑based aircraft manufacturer. The twin‑engine wide‑body had previously been used by SAS. The new addition to Aerosvit’s fleet is the largest‑capacity Boeing jet operated by any Ukrainian airline. The company also operates six other Boeing aircraft: a 737‑200, a 737‑300, and four 737‑500s. Aerosvit carries about 30 percent of all passengers transported by Ukrainian airlines. Last year, it carried 316,000 passengers, a 28.4 percent increase over the year before, and rang up a healthy $1.8 million.
Šaltinis: kpnews.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Many countries, one market

New rules for the EU's single market will make it easier to live and do business anywhere in Europe. more »

EU budget review – MEPs welcome new ideas but miss real revision

MEPs were disappointed that the Commission's EU budget review document had not sought the radical revision that the EU needs, they told Budgets Commissioner Janusz Lewandowski in a Policy Challenges Committee debate on Thursday. more »

The European Commission grants € 9.5 million to support the electoral process in the Central African Republic

On 25 October, the Commission adopted the decision to financially support the 2011 electoral process in the Central African Republic. more »

Crisis management in the banking sector

New EU framework for crisis management in the financial sector for managing problems before they spiral out of control. more »

Out of the crisis and towards European economic governance

The financial crisis laid bare the limits of self-regulation, demonstrating the need for strong EU economic governance, surveillance and policy co-ordination, say two non-legislative resolutions voted by Parliament on Wednesday. more »

1 181 former workers of Heidelberger Druckmaschinen AG to get help worth €8.3 million from EU Globalisation Fund

The European Commission has approved an application from Germany for assistance from the European Globalisation adjustment Fund (EGF). more »

Taxing the financial sector

Global and EU- level taxes on financial sector would help to fund international challenges such as development or climate change and fix the fallout from the global economic crisis. more »

EIB and African Development Bank finance first large-scale wind farm in Africa

The European Investment Bank and African Development Bank today agreed to provide EUR 45m to design, build and operate onshore wind farms on four islands in the Cape Verde archipelago. more »

2011 budget - MEPs make room for new policy priorities

MEPs want future EU budgets to accommodate new policy priorities as well as negotiations on new sources of financing. more »

Globalisation Fund: Budgets Committee backs aid to Portugal, the Netherlands, Spain and Denmark

The European Parliament's Budgets Committee on Monday backed EU funding for 3,731 workers in Portugal, the Netherlands, Spain and Denmark who were made redundant due to the closure of their companies. more »