An e-commerce and marketing alliance

Published: 13 April 1999 y., Tuesday
Excite and e-centives Inc., a provider of online promotion solutions, entered an e-commerce and marketing alliance that gives Excite consumers a simple online coupon system similar to what they use in the real world. The coupons, available on Exacta_s Shopping Channel and personalized based on the shopping interests of registered members, are redeemable from participating online merchants. e-centives is an Internet-wide distribution network that lets consumers access and store valuable promotional offers matched to their shopping interests, ready to redeem when they are ready to shop. Product categories include CDs, books, videos, computer products and sporting goods, among others. "Coupon shopping has proven to be extremely popular offline and now we want to give our shoppers savings in an easy-to-use online coupon system," said A. Halliday, vice president of commerce at Excite. e-centives Inc.( Bethesda, MD) has established relationships with merchants such as barnesandnoble.com, Music Boulevard, eToys, Sports Superstore Online, egghead.com and other brand name retailers.
Šaltinis: Advertising Report Archives
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Volcanic ash cloud crisis: Commission outlines response to tackle the impact on air transport

European Commission Vice-President Siim Kallas, responsible for transport, today presented to the College a preliminary assessment of the economic consequences for the air transport industry of the volcanic ash crisis. more »

EU draft budget 2011: The future beyond the crisis

Boosting economic recovery, investing in Europe's youth and in tomorrow's infrastructures are the priorities of the 2011 draft budget adopted by the Commission on 27 April 2010. more »

Vice President Almunia welcomes Visa Europe's proposal to cut interbank fees for debit cards

European Competition Commissioner Joaquín Almunia welcomes proposed commitments by Visa Europe to significantly cut its multilateral interchange fees (MIFs) for debit card payments. more »

Volcano impacts flower business

Because of the Icelandic volcano, flower growers in Colombia couldn't get their stems to markets in Europe. more »

Salgado expresses conviction that all EU countries will support aid for Greece

The Second Vice President of the Spanish government and Minister of Economy and Finance, Elena Salgado, on Sunday played down the importance of apparent fissures within the EU concerning the Greek financial crisis, expressing her confidence that all countries would support the aid package for this country, which will be accompanied by a tough budget-tightening plan. more »

The European conformity mark

Commission launches an information campaign on the CE conformity mark - designed to ease the free movement of goods around Europe and protect consumers. more »

Airport security - who will foot the bill?

If Europe's airports ever open again the introduction of new security measures like body scanners will be expensive. more »

Learning the lessons from Greece

After Eurozone Finance Ministers agreed measures to address Greece’s financial woes last Sunday, MEPs quizzed leading economic figures, including the chairman of Goldman Sachs - former financial advisors to the Greek government - on how to strengthen EU economic governance and improve reporting of national statistics. more »

A new strategic vision for the EU's Tourism Policy

The European Tourism Stakeholders Conference, being held in Madrid today and tomorrow, will explore ways and means to strengthen the visibility of tourism at a European level and to verify how the actions to promote a competitive EU tourism industry. more »

EBRD, IFC, FMO, and ADM Capital Launch Fund to Help Companies in CEE, Central Asia, and Turkey Recover from Crisis

The European Bank for Reconstruction and Development (EBRD), World Bank Group member IFC, and The Netherlands Development Finance Company (FMO) have joined up with the Asia Debt Management Hong Kong (ADM Capital) to establish a regional fund to invest in midsize companies facing financing difficulties as a result of the financial crisis. more »