In just 12 years, St. Petersburg-based Baltika has become Europe's biggest brewery and the continent's No. 2 brand of beer
Published:
18 May 2004 y., Tuesday
Europe's biggest brewery in Russia's second city has created the continent's No. 2 beer brand in just 12 years as it tries to meet the almost insatiable thirst of Europe's fastest-growing beer market.
The Baltika brewery in the sprawling northern suburbs of St. Petersburg started brewing the Baltika brand only in 1992, and said Friday that it outsells beers in Europe with hundreds of years of history like Carlsberg, Kronenbourg and Stella Artois.
Baltika's success has mirrored the remarkable growth of the Russian beer market. Ten years ago it was half the size of the British market, now it has leapfrogged ahead and is the world's fifth-largest after China, the United States, Germany and Brazil.
The St. Petersburg brewery has been virtually rebuilt over the last 10 years to make it Europe's biggest and its top brand Baltika now has Europe's top brand, Heineken, in its sights.
BBH, owned 50-50 by Britain's Scottish & Newcastle PLC and Denmark's Carlsberg controls a beer empire that stretches across nine time zone from the Ukraine to the Pacific coast, brews one in three of Russian beers and sells through half a million outlets across Russia.
Šaltinis:
themoscowtimes.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
On 11 February, heads of state or government of European Union member states will meet in Brussels to seek a commitment towards implementing a revitalised economic strategy to boost employment and growth in the EU.
more »
International Monetary Fund forecasts that Lithuania’s economy will grow 1.6 % this year, making it “the only one of the three Baltic economies expected to be in the positive territory in 2010”.
more »
Raynair announced it would open its 40th and 1st Central European base at Kaunas, Lithuania’s second largest city, in May with 2 based aircraft and 18 routes.
more »
A new Partnership Strategy for Morocco has been approved by the Board of Executive Directors of the World Bank.
more »
The electric car is an opportunity for European industry.
more »
The EBRD’s Board of Directors has adopted a new strategy for Kazakhstan, which reinforces the Bank’s commitment to further support the Kazakh economy and sets out the priorities for its activities in the country over the next three years.
more »
The European Commission has authorised, under EU state aid rules, plans notified by Sweden to provide a guarantee that would enable Saab Automobile AB to access a loan from the European Investment Bank (EIB).
more »
At the informal meeting of the Ministers of Competitiveness (Science and Industry), to be held between 7 and 9 February in San Sebastian, the issues on the table will include placing science at the top of the EU agenda and showcasing its role in economic recovery, as well taking the debate on the electric vehicle to EU level.
more »
The Executive Board of the International Monetary Fund (IMF) today approved a 27-month Stand-By Arrangement with Jamaica in the amount of SDR 820.5 million (about US$1.27 billion) to support the country’s economic reforms and help it cope with the consequences of the global downturn.
more »
Mr. Nadeem Ilahi, chief of an International Monetary Fund (IMF) staff mission to the Kyrgyz Republic, issued the following statement today in Bishkek.
more »