Baltika Takes Beer Market to Heady Heights

Published: 18 May 2004 y., Tuesday
Europe's biggest brewery in Russia's second city has created the continent's No. 2 beer brand in just 12 years as it tries to meet the almost insatiable thirst of Europe's fastest-growing beer market. The Baltika brewery in the sprawling northern suburbs of St. Petersburg started brewing the Baltika brand only in 1992, and said Friday that it outsells beers in Europe with hundreds of years of history like Carlsberg, Kronenbourg and Stella Artois. Baltika's success has mirrored the remarkable growth of the Russian beer market. Ten years ago it was half the size of the British market, now it has leapfrogged ahead and is the world's fifth-largest after China, the United States, Germany and Brazil. The St. Petersburg brewery has been virtually rebuilt over the last 10 years to make it Europe's biggest and its top brand Baltika now has Europe's top brand, Heineken, in its sights. BBH, owned 50-50 by Britain's Scottish & Newcastle PLC and Denmark's Carlsberg controls a beer empire that stretches across nine time zone from the Ukraine to the Pacific coast, brews one in three of Russian beers and sells through half a million outlets across Russia.
Šaltinis: themoscowtimes.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Simulation technology could help prevent future financial crises

How will economic policies adapt in 2020 when a quarter of the EU population is over 65? Can economics better predict how banks will react to credit crunches in the future, and what their impact will be on the wider economy? more »

EBRD supports one of the first modern food retail chains in Turkmenistan

The EBRD is supporting the development of one of the first modern food retail chains in Turkmenistan with a $1.9 million equity investment in Ak Enar. more »

Ukrainian electricity to be supplied to Lithuania without intermediaries

While on a working visit to Ukraine, President of the Republic of Lithuania Dalia Grybauskaitė has underlined that Ukraine might become a very important energy partner for Lithuania and for the whole European Union but only transparent and open relations will lead to success in this area. more »

Cooperation between the Nordic Investment Bank and Lithuania was discussed in Vilnius

On 25 November in Vilnius, Lithuania’s Vice-Minister of Foreign Affairs and President of the Nordic Investment Bank discussed the issues of the Northern Dimension Partnership on Transport and Logistics (the secretariat of which is being established at the Bank), issues of the NIB cooperation with Lithuania and perspectives of the NIB’s activities in the country. more »

EBRD adopts new Russia Strategy for 2010-2012

The European Bank for Reconstruction and Development has adopted a new strategy for the Russian Federation. more »

Made in where? MEPs want clear rules on origin marking

Consumer protection requires transparent and consistent trade rules, believe MEPs. more »

EIB provides CZK 2 billion for regional infrastructure in South Moravia (Czech Rep.)

The European Investment Bank (EIB) is lending CZK 2 billion (approx. EUR 76 million) to the South Moravia Region for co-financing the Region’s priority infrastructure projects supported by the EU Structural and Cohesion Funds over the period 2007 – 2013. more »

Israel-Lithuania Chamber of Commerce Established

Seeking to strengthen business partnership between Israel and Lithuania the Israel and Lithuania Chamber of Commerce has been recently established in Lithuania. more »

Dr. J.Titarenko appointed as Chief Financial Officer of Bank DnB NORD Group

AB DnB NORD Bankas, notifies that on 24 November 2009, the member of the Management Board and Executive Vice-president of AB DnB NORD Bankas dr. Jekaterina Titarenko has been appointed as Chief Financial Officer of Bank DnB NORD Group. more »

Financial aid for Serbia, Bosnia, Armenia and Georgia

Parliament gave its backing on Tuesday for €400 million-plus in budget aid to Serbia, Bosnia and Herzegovina, Armenia and Georgia. more »