Baltika Takes Beer Market to Heady Heights

Published: 18 May 2004 y., Tuesday
Europe's biggest brewery in Russia's second city has created the continent's No. 2 beer brand in just 12 years as it tries to meet the almost insatiable thirst of Europe's fastest-growing beer market. The Baltika brewery in the sprawling northern suburbs of St. Petersburg started brewing the Baltika brand only in 1992, and said Friday that it outsells beers in Europe with hundreds of years of history like Carlsberg, Kronenbourg and Stella Artois. Baltika's success has mirrored the remarkable growth of the Russian beer market. Ten years ago it was half the size of the British market, now it has leapfrogged ahead and is the world's fifth-largest after China, the United States, Germany and Brazil. The St. Petersburg brewery has been virtually rebuilt over the last 10 years to make it Europe's biggest and its top brand Baltika now has Europe's top brand, Heineken, in its sights. BBH, owned 50-50 by Britain's Scottish & Newcastle PLC and Denmark's Carlsberg controls a beer empire that stretches across nine time zone from the Ukraine to the Pacific coast, brews one in three of Russian beers and sells through half a million outlets across Russia.
Šaltinis: themoscowtimes.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Many countries, one market

New rules for the EU's single market will make it easier to live and do business anywhere in Europe. more »

EU budget review – MEPs welcome new ideas but miss real revision

MEPs were disappointed that the Commission's EU budget review document had not sought the radical revision that the EU needs, they told Budgets Commissioner Janusz Lewandowski in a Policy Challenges Committee debate on Thursday. more »

The European Commission grants € 9.5 million to support the electoral process in the Central African Republic

On 25 October, the Commission adopted the decision to financially support the 2011 electoral process in the Central African Republic. more »

Crisis management in the banking sector

New EU framework for crisis management in the financial sector for managing problems before they spiral out of control. more »

Out of the crisis and towards European economic governance

The financial crisis laid bare the limits of self-regulation, demonstrating the need for strong EU economic governance, surveillance and policy co-ordination, say two non-legislative resolutions voted by Parliament on Wednesday. more »

1 181 former workers of Heidelberger Druckmaschinen AG to get help worth €8.3 million from EU Globalisation Fund

The European Commission has approved an application from Germany for assistance from the European Globalisation adjustment Fund (EGF). more »

Taxing the financial sector

Global and EU- level taxes on financial sector would help to fund international challenges such as development or climate change and fix the fallout from the global economic crisis. more »

EIB and African Development Bank finance first large-scale wind farm in Africa

The European Investment Bank and African Development Bank today agreed to provide EUR 45m to design, build and operate onshore wind farms on four islands in the Cape Verde archipelago. more »

2011 budget - MEPs make room for new policy priorities

MEPs want future EU budgets to accommodate new policy priorities as well as negotiations on new sources of financing. more »

Globalisation Fund: Budgets Committee backs aid to Portugal, the Netherlands, Spain and Denmark

The European Parliament's Budgets Committee on Monday backed EU funding for 3,731 workers in Portugal, the Netherlands, Spain and Denmark who were made redundant due to the closure of their companies. more »