The broadcaster will fold its Web divisions back into the TV group.
Published:
17 February 2001 y., Saturday
Unlike other media companies' shake-ups, this move won't be accompanied by layoffs. CBS, a broadcast division of media giant Viacom (VIA) , will roll Internet operations CBS.com and CBSNews.com back into the television group, the company told employees in an internal memo Thursday.
The restructuring reflects an industry-wide trend. Earlier Thursday, CNBC.com, affiliated with the eponymous cable news network, announced a similar shake-up, and both CNN.com and News Corp.'s Fox-related Web sites have weathered restructuring.
The CBS decision brings online and on-air properties closer together and is consistent with restructuring at MTV Networks, another Viacom property, late last year.
In the memo, CBS President and CEO Leslie Moonves said the move would further cooperation between the company's broadcast and online properties. "CBS Entertainment and CBS News will assume a more focused, active role in the daily development and management of the online sites," the memo read.
CBS Entertainment President Nancy Tellem will be responsible for entertainment-related sites while Viacom Interactive Ventures VP David Katz will oversee day-to-day online activities. CBSNews.com will fall under the aegis of CBS News President Andrew Heyward.
CBS Network Sales, which is overseen by Joe Abruzzese, will handle both online and television-ad sales. "This new part of our network's sales operation will be dedicated to attracting an entirely new revenue stream to CBS, making sure that on-air and online activities are coordinated in the sale of advertising as well," Moonves said in the memo.
Šaltinis:
CBS
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
European conference promotes regional solutions to global challenges.
more »
Iceland‘s low-fare airline Iceland Express will launch regular flights by the new-generation „Boeing 737-700“ planes to about 8 different destinations from Vinius International Airport.
more »
Over 3 million people around the world have lost their jobs due to the financial crisis and, according to the UN, economic recovery is unlikely to reach those that have suffered most - poor women and children.
more »
The European Commission has today decided not to raise any objections to the public financing of infrastructure developments at three Lithuanian airports – Vilnius, Kaunas and Palanga International Airports.
more »
The European Commission has published the results of a public consultation launched in June 2009 on whether and how deadlines should be set for the migration of existing national credit transfers and direct debits to the new Single Euro Payments Area (SEPA) payment instruments.
more »
A favourable climate for innovation in the EU can speed up the transition to an eco-efficient economy and increase Europe’s global competitiveness.
more »
The International Monetary Fund (IMF) and the Deutsche Bundesbank have signed an agreement to provide the Fund with up to the equivalent of €15 billion (about US$22 billion).
more »
Today the European Central Bank is publishing a report entitled “Euro Money Market Survey 2009”, which illustrates the main developments in the euro money market in the second quarter of 2009, in comparison with the second quarter of 2008.
more »
New EU laws proposed for closer oversight of financial services industry, sending a strong signal to this week's G20 summit.
more »
The European Commission has repeatedly underlined that the restructuring plan of new Opel Europe must guarantee that the company will be viable in the future.
more »