The broadcaster will fold its Web divisions back into the TV group.
Published:
17 February 2001 y., Saturday
Unlike other media companies' shake-ups, this move won't be accompanied by layoffs. CBS, a broadcast division of media giant Viacom (VIA) , will roll Internet operations CBS.com and CBSNews.com back into the television group, the company told employees in an internal memo Thursday.
The restructuring reflects an industry-wide trend. Earlier Thursday, CNBC.com, affiliated with the eponymous cable news network, announced a similar shake-up, and both CNN.com and News Corp.'s Fox-related Web sites have weathered restructuring.
The CBS decision brings online and on-air properties closer together and is consistent with restructuring at MTV Networks, another Viacom property, late last year.
In the memo, CBS President and CEO Leslie Moonves said the move would further cooperation between the company's broadcast and online properties. "CBS Entertainment and CBS News will assume a more focused, active role in the daily development and management of the online sites," the memo read.
CBS Entertainment President Nancy Tellem will be responsible for entertainment-related sites while Viacom Interactive Ventures VP David Katz will oversee day-to-day online activities. CBSNews.com will fall under the aegis of CBS News President Andrew Heyward.
CBS Network Sales, which is overseen by Joe Abruzzese, will handle both online and television-ad sales. "This new part of our network's sales operation will be dedicated to attracting an entirely new revenue stream to CBS, making sure that on-air and online activities are coordinated in the sale of advertising as well," Moonves said in the memo.
Šaltinis:
CBS
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Between 2000 and 2008 EU27 trade in goods with China more than tripled in value, with EU27 exports to China rising to 78 billion euro in 2008 compared with 26 bn in 2000, and imports rising to 248 bn from 75 bn.
more »
The first estimate for the euro area (EA16) trade balance with the rest of the world in March 2009 gave a 0.4 bn euro surplus, compared with -2.3 bn in March 2008.
more »
On May 18 this year, AB Bank SNORAS begins to distribute two emissions of one-year fixed interest bonds.
more »
Taking into account changes on international and domestic money markets AB DnB NORD Bankas, a member of international financial group, has changed time deposit rates for individual customers.
more »
The 25-year Sri Lankan civil war looks to be in its final throes.
more »
The sheer scale and nature of taxpayers' cash claimed as allowances by Britain's lawmakers has stunned the nation.
more »
The European Commission has decided to send a formal request to Lithuania regarding the award of a works contract by Lithuania Railways for the modernisation of the railway radio communication system through the introduction of a GSM-R system.
more »
The speed and depth of the financial crisis has been brutal and over the last year MEPs have been hard at work on a two-fold approach to the crisis.
more »
The Group commits to reducing its CO2 emissions by 30% by 2020 supporting the “20-20-20” goal set by the EU.
more »
This weekend, in the second round of Le Mans Series championship on SPA track, in Belgium, SNORAS Spyker Squadron team that participated there took the fifth high position.
more »