The broadcaster will fold its Web divisions back into the TV group.
Published:
17 February 2001 y., Saturday
Unlike other media companies' shake-ups, this move won't be accompanied by layoffs. CBS, a broadcast division of media giant Viacom (VIA) , will roll Internet operations CBS.com and CBSNews.com back into the television group, the company told employees in an internal memo Thursday.
The restructuring reflects an industry-wide trend. Earlier Thursday, CNBC.com, affiliated with the eponymous cable news network, announced a similar shake-up, and both CNN.com and News Corp.'s Fox-related Web sites have weathered restructuring.
The CBS decision brings online and on-air properties closer together and is consistent with restructuring at MTV Networks, another Viacom property, late last year.
In the memo, CBS President and CEO Leslie Moonves said the move would further cooperation between the company's broadcast and online properties. "CBS Entertainment and CBS News will assume a more focused, active role in the daily development and management of the online sites," the memo read.
CBS Entertainment President Nancy Tellem will be responsible for entertainment-related sites while Viacom Interactive Ventures VP David Katz will oversee day-to-day online activities. CBSNews.com will fall under the aegis of CBS News President Andrew Heyward.
CBS Network Sales, which is overseen by Joe Abruzzese, will handle both online and television-ad sales. "This new part of our network's sales operation will be dedicated to attracting an entirely new revenue stream to CBS, making sure that on-air and online activities are coordinated in the sale of advertising as well," Moonves said in the memo.
Šaltinis:
CBS
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Bank DnB NORD A/S increasing its holdings in its Lithuanian subsidiary to 99.84 percent through acquisition of shares from minority shareholders.
more »
AB Bank SNORAS will grant LTL 35 million for financing the small and medium businesses on the exclusive conditions.
more »
Rejecting survival plans from both General Motors and Chrysler, President Barack Obama warned the ailing US automakers they could be forced into bankruptcy if they don't find a way to slash their debt.
more »
Prevailing wisdom says when the going gets tough the weary go drinking. The demand for beer exceeds the demand for all other alcoholic beverages in USA.
more »
Things have been moving slowly for Swiss watchmakers in recent months. The global economic downturn has hit the country's third most important industry hard.
more »
The move came a day before the U.S. government was due to outline new steps to help GM and Chrysler as part of the federal bailout.
more »
With the European year of creativity and innovation in full swing, leading figures warn against cutting back on research and development in times of crisis.
more »
Wall Street has been looking for signs of a bullish comeback, and today's surprise news on the economic front revived a buying spree... started by Monday's 7% rally.
more »
With the economic crisis eating away at public finances, budget deficits in five countries are expected to exceed the 3% of gross domestic product allowed by the EU.
more »
China is calling for a new global currency to replace the dominant dollar, showing a growing assertiveness on revamping the world economy ahead of next week's London summit on the financial crisis.
more »