The broadcaster will fold its Web divisions back into the TV group.
Published:
17 February 2001 y., Saturday
Unlike other media companies' shake-ups, this move won't be accompanied by layoffs. CBS, a broadcast division of media giant Viacom (VIA) , will roll Internet operations CBS.com and CBSNews.com back into the television group, the company told employees in an internal memo Thursday.
The restructuring reflects an industry-wide trend. Earlier Thursday, CNBC.com, affiliated with the eponymous cable news network, announced a similar shake-up, and both CNN.com and News Corp.'s Fox-related Web sites have weathered restructuring.
The CBS decision brings online and on-air properties closer together and is consistent with restructuring at MTV Networks, another Viacom property, late last year.
In the memo, CBS President and CEO Leslie Moonves said the move would further cooperation between the company's broadcast and online properties. "CBS Entertainment and CBS News will assume a more focused, active role in the daily development and management of the online sites," the memo read.
CBS Entertainment President Nancy Tellem will be responsible for entertainment-related sites while Viacom Interactive Ventures VP David Katz will oversee day-to-day online activities. CBSNews.com will fall under the aegis of CBS News President Andrew Heyward.
CBS Network Sales, which is overseen by Joe Abruzzese, will handle both online and television-ad sales. "This new part of our network's sales operation will be dedicated to attracting an entirely new revenue stream to CBS, making sure that on-air and online activities are coordinated in the sale of advertising as well," Moonves said in the memo.
Šaltinis:
CBS
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
In another move to strengthen the financial system, the Commission is proposing controls on credit rating agencies - private companies that evaluate financial risks for investors.
more »
Monday 10 November saw a large report land on the desk of MEPs in the Budgetary Control Committee.
more »
EU wants G20 meeting to pave the way for reform of the international financial system.
more »
New Yorkers reflect on the election of Barack Obama as the 44th President of the United States.
more »
The ability of the EU's common agriculture policy (CAP) to cope with the challenges of affordable food and climate change was discussed in Brussels 3-4 November.
more »
European Union economic growth should be 1.4% in 2008, half what it was in 2007, and drop even more sharply in 2009 to 0.2% before recovering gradually to 1.1% in 2010 (1.2%, 0.1% and 0.9%, respectively, for the euro area).
more »
There are an estimated 4-8 million immigrants working illegally in the European Union.
more »
Hit by economic turmoil and the sharp global downturn, growth in the EU slows almost to a halt.
more »
The top priority is to cushion the impact of the financial crisis on jobs, purchasing power and prosperity of EU citizens.
more »
The International Monetary Fund has approved short-term financing to help emerging market economies weather the global financial storm.
more »