Disney_s online directory, Go.com, is changing its Web strategy, narrowing its focus to play up its strength as an entertainment destination, the company said Thursday.
Published:
4 February 2000 y., Friday
In an interview, president Steve Wadsworth said the move was primarily aimed at improving branding and consumer awareness of the site, which has struggled to make inroads against portal leaders America Online and Yahoo. Currently, Go.com ranks sixth among the top portal sites, with 22 million monthly visitors, according to Internet data company Media Metrix. "Clearly, one of the reasons that you haven_t seen a lot of momentum is because in my mind we have not delivered a distinctive and clear message about what our consumer proposition is," Wadsworth said. "Our site looks a hell of a lot like every other portal. This strategy gives us the opportunity to create a very clear proposition." Additionally, a federal appeals court has ordered the Walt Disney Co. to immediately remove its Go.com logo from TV ads and Web sites until a trademark infringement trial brought by Internet search service GoTo.com is resolved. Thursday_s order from the U.S. Ninth Circuit Court of Appeals in San Francisco reinstates an earlier temporary injunction that Disney had sought to overturn. A trial date has not yet been set, but preliminary hearings in the case are scheduled for March, GoTo representatives said Friday.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
European cities may still be feeling the pinch of the global recession.
more »
The EBRD Board of Directors has approved a $50 million convertible loan to Petrolinvest to finance the completion of exploration works at the company’s main oilfields.
more »
The European Commission welcomes the adoption today at the United Nations in Geneva of the first international regulation on safety of both fully electric and hybrid cars.
more »
Bloomberg has today announced that Lithuania had the outlook on its credit rating raised by Fitch Ratings after the Government implemented an austerity program to curb the budget deficit.
more »
In January 2010, compared with December 2009, the highest increase in retail trade in the EU-27 Member States was observed in Lithuania.
more »
Three thousand former car, refrigerator and construction workers in Germany and Lithuania will get €7.6 million in EU globalisation adjustment fund aid for training, self-employment and job guidance after Parliament gave the green light on Tuesday.
more »
Some 80% of Europeans continue to travel for their holidays according to a new Eurobarometer survey on ‘The attitudes of Europeans towards tourism 2010’.
more »
The EU's internal market will be under scrutiny Tuesday when a series of reports will be debated by MEPs in Strasbourg.
more »
EU Employment and Social Affairs Ministers today agreed on a new facility to provide loans to people who have lost their jobs and want to start or further develop their own small business.
more »
Over €7.6 million in financial aid for training and self-employment could be available to former workers in German and Lithuanian if MEPs back the measures Tuesday.
more »