The launch of an application service provider.
Published:
1 March 1999 y., Monday
E-commerce firms that want to automate and personalize their email marketing campaigns will have a new resource with Monday_s launch of an application service provider. Responsys, led by executives formerly with Netscape Communications, Banyan Systems, and Mentor Graphics, offers a Web-based service that lets firms upload their email contact lists and automate dispatches. Responsys is stressing the personalization feature of its service, which can track users_ purchases and other transactions to tailor individual email messages to recipients_ buying patterns and tastes. Responsys has not disclosed pricing, but executives say the service will cost a fraction of what a typical packaged application providing the same service would. Based in Santa Clara, California, and founded in April 1998, the company has completed a $5.4 million round of private financing from venture capital firms Accel Partners and Foundation Capital and from Hotmail founder S. Bhatia, currently vice president of business development at Microsoft.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
President of the Republic of Lithuania Dalia Grybauskaitė welcomed the decision taken by the U.S. Government to transport shipments for the international mission in Afghanistan by transit via the Klaipėda Seaport.
more »
EU Solidarity Fund aid to repair storm damage in France and Portugal was approved by the Budgets Committee on Thursday.
more »
The European Investment Bank and the Government of Samoa formally agreed to support the rehabilitation and upgrade of independent water schemes in the Pacific island state under a EUR 250,000 technical assistance programme.
more »
Steps to overhaul the European Union's flagship single market were discussed on Tuesday (9 November) by MEPs and interested parties.
more »
Strategy to secure a sustainable EU energy supply and support economic growth over the next decade.
more »
EU funding to help 850 former workers in the aircraft maintenance industry around Dublin find new jobs was approved by the European Parliament on Thursday.
more »
Saffron farmers in western Afghanistan hope to oust opium as a harvest crop.
more »
The European Commission has approved an application from Poland for assistance from the European Globalisation adjustment Fund (EGF).
more »
New plans for EU industry to create jobs while keeping manufacturing in Europe.
more »
The European Commission has approved two applications from Spain for assistance from the EU Globalisation Adjustment Fund (EGF).
more »