The launch of an application service provider.
Published:
1 March 1999 y., Monday
E-commerce firms that want to automate and personalize their email marketing campaigns will have a new resource with Monday_s launch of an application service provider. Responsys, led by executives formerly with Netscape Communications, Banyan Systems, and Mentor Graphics, offers a Web-based service that lets firms upload their email contact lists and automate dispatches. Responsys is stressing the personalization feature of its service, which can track users_ purchases and other transactions to tailor individual email messages to recipients_ buying patterns and tastes. Responsys has not disclosed pricing, but executives say the service will cost a fraction of what a typical packaged application providing the same service would. Based in Santa Clara, California, and founded in April 1998, the company has completed a $5.4 million round of private financing from venture capital firms Accel Partners and Foundation Capital and from Hotmail founder S. Bhatia, currently vice president of business development at Microsoft.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
The World Bank is seeing a surge in demand from borrowers seeking the Bank’s expertise to mitigate currency and interest rate risk.
more »
The European Commission has approved under EU state aid rules a Lithuanian package intended to stabilise the markets as a response to the global financial crisis.
more »
Total cereal production in 2010 should be close to the average from the last five years. While the yield per hectare will be 5% above average, overall cultivated areas have decreased.
more »
According to the unaudited data, AB Bank SNORAS profit prior to provisions and tax exemption within the first half of this year comprised LTL 51 million, the bank formed almost LTL 48 million provisions.
more »
The European Commission today approved two applications from Denmark for assistance from the EU Globalisation Adjustment Fund (EGF).
more »
The European Investment Bank today signed two loans for a total amount of EUR 150 million in support of small and medium-sized enterprises (SMEs) in Turkey.
more »
On 23 July 2010 the Board of the Bank of Lithuania permitted Bank SNORAS to register a change to the articles of association related to the increase of the authorized capital of the bank by LTL 82.3 million up to LTL 494,217,107.
more »
Heads of State and top officials from the Central American Integration System and World Bank Group President, Robert B. Zoellick, agreed to join efforts towards regional cooperation and integration and adopted a comprehensive agenda that includes an action plan with more than 20 specific measures.
more »
The Executive Board of the International Monetary Fund (IMF) today approved the full cancellation of Haiti’s outstanding liabilities to the Fund, of about SDR 178 million (equivalent to US$268 million).
more »
The Executive Board of the International Monetary Fund (IMF) today completed the third review of Latvia's performance under an economic program supported by a Stand-By Arrangement (SBA).
more »