Levi Strauss to Shutter Online Store.
Published:
30 October 1999 y., Saturday
Levi Strauss and Co. is close to pulling the plug on its ambitious e-tailing plans. The clothingmaker confirmed Friday that it intends to phase out its online store after this holiday season-just a year after it launched. Levi spokesperson Jeff Beckman told InternetNews.com the company was generally very satisfied with traffic and sales at the site. But the cost of those sales was too high. "During the past year, it has become clear that the cost of running a world-class ecommerce business is unaffordable right now when we look at our other competing priorities," said Beckman. Gaining intimacy with consumers is one of the lures of e-tailing, but the Levi_s experience suggests that manufacturers may need to consider all the risks before going it alone online. When Levi_s launched its online store last November, the firm reportedly angered retailers by forbidding them from selling Levi_s products over the Web in their own online stores. The privately-held San Francisco company may still sell some items online after the holidays, according to Beckman, but the site will primarily direct shoppers to its brick and mortar stores or to the web sites of its retail partners, Macy_s and JC Penney. Among the partners that helped launch the ill-fated Levi_s store were Internet consulting firm USWeb/CKS, which provided strategic and technical services, and San Francisco-based Andromedia, which supplied personalization technology.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Women in the EU earn on average 18% less than men - a gap that has scarcely narrowed over the last 15 years and in some countries has even grown.
more »
43 gas and electricity projects to split €2.3bn, the most the EU has ever spent on energy infrastructure in a single package.
more »
Georgia and the European Union have initialled a comprehensive air services agreement at a meeting in Tbilisi, Georgia, today which will open up and integrate the respective markets, strengthen cooperation and offer new opportunities for consumers and operators.
more »
In order to vitalize and strengthen cooperation of business stakeholders in the region, the Nordic and Baltic countries continue running joint mobility programme.
more »
The EBRD is boosting the availability of financing to the real economy sector in Serbia, with a €20 million credit line to Société Générale Serbia for on-lending to small and medium enterprises.
more »
The EBRD is supporting the development of the private sector in Armenia and increases further the availability of financing in the real economy sector with a $10 million loan to Ameriabank for on lending to local companies under its Medium Sized Co-financing Facility (MCFF).
more »
The EBRD is supporting the modernisation and improvement of transport infrastructure in Albania with a €50 million sovereign loan to finance the rehabilitation of regional and local roads in the country.
more »
Given the deep impact Latvia has suffered in the wake of the global crisis, and due to the emergency nature of this program, the first operation will focus mainly on the first and second objectives.
more »
Mr. Dominique Strauss-Kahn, Managing Director of the International Monetary Fund (IMF), will visit Africa March 7-11, to discuss opportunities and challenges facing African economies in the wake of the global crisis.
more »
Without enough money, the EU 2020 strategy risks turning into "another vague scoreboard for the Member States", the EP Budgets Committee warned on Thursday when adopting its priorities for the 2011 budget.
more »