Levi Strauss to Shutter Online Store.
Published:
30 October 1999 y., Saturday
Levi Strauss and Co. is close to pulling the plug on its ambitious e-tailing plans. The clothingmaker confirmed Friday that it intends to phase out its online store after this holiday season-just a year after it launched. Levi spokesperson Jeff Beckman told InternetNews.com the company was generally very satisfied with traffic and sales at the site. But the cost of those sales was too high. "During the past year, it has become clear that the cost of running a world-class ecommerce business is unaffordable right now when we look at our other competing priorities," said Beckman. Gaining intimacy with consumers is one of the lures of e-tailing, but the Levi_s experience suggests that manufacturers may need to consider all the risks before going it alone online. When Levi_s launched its online store last November, the firm reportedly angered retailers by forbidding them from selling Levi_s products over the Web in their own online stores. The privately-held San Francisco company may still sell some items online after the holidays, according to Beckman, but the site will primarily direct shoppers to its brick and mortar stores or to the web sites of its retail partners, Macy_s and JC Penney. Among the partners that helped launch the ill-fated Levi_s store were Internet consulting firm USWeb/CKS, which provided strategic and technical services, and San Francisco-based Andromedia, which supplied personalization technology.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
In its first meeting in 2010, the Gas Coordination Group, under the chairmanship of the Commission, has focused today on the assessment of the situation on security of gas supply in the EU-27 and countries of the Energy Community and discussed priorities for the work of the Group in 2010.
more »
Luc Van den Brande, President of the EU Committee of the Regions (CoR), has used his first meeting with the President of the European Council, Herman Van Rompuy, to underline the importance of consultation between local, regional and national authorities.
more »
Basile Nkwesi, Directeur Commercial of Multiprint, speaks for dozens of frustrated business managers in this busy enterprise center when he talks about Cameroon’s costly and unreliable electricity.
more »
During 2009, over 2400 new corporate clients, whose total number currently exceeds 16 thousand, began using Bank SNORAS services.
more »
In 2009, the European Investment Bank (EIB) provided EUR 2.5 billion in 16 credit lines for financing the investment projects of SMEs (EUR 1 955 million) and local authorities (545 million) in Spain.
more »
In 2009, the number of counterfeit euro coins removed from circulation was 172 100, down from 195 900 the year before.
more »
Haiti began participating in the International Monetary Fund’s General Data Dissemination System on December 28, 2009, marking a major step forward in the development of its statistical system.
more »
According to the data of NASDAQ OMX Vilnius Stock Exchange, the price of Bank SNORAS registered ordinary shares grew by more than 2.5 times.
more »
The European Commission has cleared under the EU Merger Regulation the proposed acquisition of Cadbury PLC of the UK by Kraft Foods Inc. of the US by way of public offer.
more »
Statistics Lithuania informs that construction input prices inNovember 2009, against October, dropped by 0.5 percent.
more »