Levi Strauss to Shutter Online Store.
Published:
30 October 1999 y., Saturday
Levi Strauss and Co. is close to pulling the plug on its ambitious e-tailing plans. The clothingmaker confirmed Friday that it intends to phase out its online store after this holiday season-just a year after it launched. Levi spokesperson Jeff Beckman told InternetNews.com the company was generally very satisfied with traffic and sales at the site. But the cost of those sales was too high. "During the past year, it has become clear that the cost of running a world-class ecommerce business is unaffordable right now when we look at our other competing priorities," said Beckman. Gaining intimacy with consumers is one of the lures of e-tailing, but the Levi_s experience suggests that manufacturers may need to consider all the risks before going it alone online. When Levi_s launched its online store last November, the firm reportedly angered retailers by forbidding them from selling Levi_s products over the Web in their own online stores. The privately-held San Francisco company may still sell some items online after the holidays, according to Beckman, but the site will primarily direct shoppers to its brick and mortar stores or to the web sites of its retail partners, Macy_s and JC Penney. Among the partners that helped launch the ill-fated Levi_s store were Internet consulting firm USWeb/CKS, which provided strategic and technical services, and San Francisco-based Andromedia, which supplied personalization technology.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
An aviation agreement has been signed today by the European Union and the Vietnamese authorities which will remove nationality restrictions in the bilateral air services agreements between EU Member States and Vietnam.
more »
The European Investment Bank marked the 50th anniversary of the Republic of Cyprus and its 30 years of activity in the country with a public ceremony celebrating the signature of a total of EUR 180 million for urban environment.
more »
In response to the financial crisis, the Commission has put forward legislative proposals to strengthen and expand existing tools for coordinating economic and fiscal policy in the EU.
more »
In the first meeting of the SME Finance Forum, possible means to improve the current situation of access to finance were discussed, such as the introduction of a grace period for firms in difficulties, the involvement of credit mediators and improved loan guarantees.
more »
The EU budget is no simple matter, but then no budget ever is.
more »
Parliament will be crucial in avoiding a “lowest common denominator” approach when helping to design the EU's new economic governance architecture, ECB president Jean-Claude Trichet told the Economic and Monetary Affairs Committee on Monday.
more »
With a multitude of language-related events taking place on or around 26 September, the main themes for this year's European Day of Languages are business and jobs.
more »
The EU disbursed today € 1.15 billion to Romania, the third instalment of a € 5 billion loan, which was agreed in May 2009 as part of a multilateral financial assistance package.
more »
The European Investment Bank has agreed to lend GBP250 million for the replacement, reinforcement and expansion of the gas distribution networks operated by Scotland Gas Networks and Southern Gas Networks.
more »
The bargaining positions of all players in the human food chain must be rebalanced, and fair competition enforced by law, to ensure fair returns to farmers and price transparency to consumers, says Parliament in a resolution voted on Tuesday.
more »