Unregulated online advertising industry.
Published:
2 February 1999 y., Tuesday
Estee Lauder, the cosmetic and fragrance giant, reportedly is suing Excite Inc. and the Fragrance Counter, alleging trademark infringement over a key- word purchase. Estee Lauder contends that Excite sold the advertising rights to its trademarked key words --"Estee Lauder" and "Origins"--to a competitor, without consent. The lawsuit "is the beginning of what could predictably be a landslide of lawsuits generated by a largely unregulated online advertising industry," said Namestake.com_s Bannerstake in a press release about the case. Indeed, the practice of buying a competitor_s keywords is not uncommon in the online ad game. When a user types in "Estee Lauder" or "Origins" on Excite, the search engine serves up a banner advertisement for The Fragrance Counter Inc., the company that purchased these key words. As a result, The Fragrance Counter, which has no connection to Estee Lauder, allegedly capitalizes on Estee Lauder_s brand name to draw consumers to its Web site.
Šaltinis:
Internet
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
President of the Republic of Lithuania Dalia Grybauskaitė welcomed the decision taken by the U.S. Government to transport shipments for the international mission in Afghanistan by transit via the Klaipėda Seaport.
more »
EU Solidarity Fund aid to repair storm damage in France and Portugal was approved by the Budgets Committee on Thursday.
more »
The European Investment Bank and the Government of Samoa formally agreed to support the rehabilitation and upgrade of independent water schemes in the Pacific island state under a EUR 250,000 technical assistance programme.
more »
Steps to overhaul the European Union's flagship single market were discussed on Tuesday (9 November) by MEPs and interested parties.
more »
Strategy to secure a sustainable EU energy supply and support economic growth over the next decade.
more »
EU funding to help 850 former workers in the aircraft maintenance industry around Dublin find new jobs was approved by the European Parliament on Thursday.
more »
Saffron farmers in western Afghanistan hope to oust opium as a harvest crop.
more »
The European Commission has approved an application from Poland for assistance from the European Globalisation adjustment Fund (EGF).
more »
New plans for EU industry to create jobs while keeping manufacturing in Europe.
more »
The European Commission has approved two applications from Spain for assistance from the EU Globalisation Adjustment Fund (EGF).
more »