Victoria_s Secret event from Cannes will launch new European Web-sales effort.
Published:
28 October 1999 y., Thursday
he Victoria_s Secret supermodels are the objects of fantasy for millions. In May, for the lingerie company's next blowout fashion show and live Webcast, the scantily clad models will be strutting the runway in the midst of the ultimate fantasyland of glitz, the Cannes Film Festival. More importantly, the Cannes Webcast will mark the kickoff of the world-famous lingerie line_s use of the Internet to move into the global marketplace. After the may 18 Webcast, Victoria_s Secret will launch a major marketing campaign to promote its first concerted effort to sell its lacy bras and silky underthings to European consumers. Details are still being worked out, but the company expects to use Web sales to help determine where and how Victoria_s Secret should roll out physical stores in European markets, says a company executive. Currently there are 850 Victoria_s Secret lingerie and beauty stores in the U.S. More than 24 million people are online in Europe, with the Internet audience expected to reach over 53 million in 2001, according to Forrester Research. According to the company_s earnings report in September, total sales for the Victoria_s Secret and Bath and Body Works brands for the 35 weeks ended Oct. 2 rose 15 percent to $2.46 billion, from $2.14 billion in the same period a year ago.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
The EBRD is increasing the availability of financing to the real economy in Hungary, with a €50 million credit line to CIB Bank, including at least €10 million equivalent denominated in Hungarian Forint.
more »
At the end of March 2010, AB Bank SNORAS deposit portfolio exceeded LTL 5 billion, of which over LTL 3 billion are household deposits.
more »
In affirmation of Vietnam’s remarkable progress towards Middle Income Country status, the World Bank Board of Directors today approved a second loan for Vietnam from the International Bank of Reconstruction and Development (IBRD).
more »
The World Bank today approved a EUR26 million loan to the Republic of Croatia aimed at further improving the efficiency of Croatia’s justice system − a necessary process in Croatia’s path towards successful European Union accession.
more »
The ACP-EU Joint Parliamentary Assembly asked the European Commission to help EU and ACP banana producers adapt to the new EU-Latin America trade agreement, which is expected to put an end to fifteen years of “banana wars” between the two continents, but has raised concerns for the livelihood of some regions' producers.
more »
As seventeen of Africa’s 53 nations celebrate 50 years of independence in 2010, Africa’s “golden moment has come” and investors around the globe must look to the continent often painted only as risk-prone if they are to capitalize on business opportunities.
more »
During the ordinary general shareholders’ meeting of AB Bank SNORAS, which took place on 31st March 2010, the bank’s profit distribution was approved.
more »
The EU is the world's largest economy, with enough international clout to return to "real capitalism" rather than resign itself to an alien "financial capitalism", concluded MEPs and experts at a public hearing held on Thursday by Parliament's special committee on the crisis.
more »
Food quality and labelling are likely to be key issues when the Common Agriculture Policy is overhauled in the coming years.
more »
The European Investment Bank (EIB) is lending EUR 250 million to Russian company Enel OGK-5 to finance the upgrading of a gas fired power plant located in Nevinnomyssk, South Russia.
more »