Victoria_s Secret event from Cannes will launch new European Web-sales effort.
Published:
28 October 1999 y., Thursday
he Victoria_s Secret supermodels are the objects of fantasy for millions. In May, for the lingerie company's next blowout fashion show and live Webcast, the scantily clad models will be strutting the runway in the midst of the ultimate fantasyland of glitz, the Cannes Film Festival. More importantly, the Cannes Webcast will mark the kickoff of the world-famous lingerie line_s use of the Internet to move into the global marketplace. After the may 18 Webcast, Victoria_s Secret will launch a major marketing campaign to promote its first concerted effort to sell its lacy bras and silky underthings to European consumers. Details are still being worked out, but the company expects to use Web sales to help determine where and how Victoria_s Secret should roll out physical stores in European markets, says a company executive. Currently there are 850 Victoria_s Secret lingerie and beauty stores in the U.S. More than 24 million people are online in Europe, with the Internet audience expected to reach over 53 million in 2001, according to Forrester Research. According to the company_s earnings report in September, total sales for the Victoria_s Secret and Bath and Body Works brands for the 35 weeks ended Oct. 2 rose 15 percent to $2.46 billion, from $2.14 billion in the same period a year ago.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
An aviation agreement has been signed today by the European Union and the Vietnamese authorities which will remove nationality restrictions in the bilateral air services agreements between EU Member States and Vietnam.
more »
The European Investment Bank marked the 50th anniversary of the Republic of Cyprus and its 30 years of activity in the country with a public ceremony celebrating the signature of a total of EUR 180 million for urban environment.
more »
In response to the financial crisis, the Commission has put forward legislative proposals to strengthen and expand existing tools for coordinating economic and fiscal policy in the EU.
more »
In the first meeting of the SME Finance Forum, possible means to improve the current situation of access to finance were discussed, such as the introduction of a grace period for firms in difficulties, the involvement of credit mediators and improved loan guarantees.
more »
The EU budget is no simple matter, but then no budget ever is.
more »
Parliament will be crucial in avoiding a “lowest common denominator” approach when helping to design the EU's new economic governance architecture, ECB president Jean-Claude Trichet told the Economic and Monetary Affairs Committee on Monday.
more »
With a multitude of language-related events taking place on or around 26 September, the main themes for this year's European Day of Languages are business and jobs.
more »
The EU disbursed today € 1.15 billion to Romania, the third instalment of a € 5 billion loan, which was agreed in May 2009 as part of a multilateral financial assistance package.
more »
The European Investment Bank has agreed to lend GBP250 million for the replacement, reinforcement and expansion of the gas distribution networks operated by Scotland Gas Networks and Southern Gas Networks.
more »
The bargaining positions of all players in the human food chain must be rebalanced, and fair competition enforced by law, to ensure fair returns to farmers and price transparency to consumers, says Parliament in a resolution voted on Tuesday.
more »