Swiss airline: hawk turned pigeon in European sky wars

Published: 28 March 2005 y., Monday
Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. That followed the collapse of merger talks with Dutch airline KLM -- now owned by Air France -- with Scandinavian SAS and Austrian Airlines in 1993, and an aggressive alliance strategy that tied in with the now ailing US Delta Airlines. Before its expansion, Swissair was valued at about 4.3 billion Swiss francs (three billion dollars then). "The mistake was for Swiss to go for this policy of taking minority shareholdings in AOM and in Sabena, where it didn't have control over the operations or cashflow," said Nick van den Brul, an analyst at BNP Paribas. Switzerland's airline was partly hampered by being outside the European Union and not being allowed by EU rules to take a controlling stake in its prey at the time. Swissair expansion was also largely funded by debt, helping to drive the group into bankruptcy in October 2001. It was reincarnated under the name Swiss and took over Swissair's knowhow, visual identity, staff, infrastructure, flight slots and airliners with the help of about three billion Swiss francs in public and private investment. But the new offspring was immediately battered by low-cost carriers driving down fares in Europe, a slump in air travel and rising fuel prices. Swiss cut its fleet and staff by one-third last year.
Šaltinis: nst.com.my
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Positive ratings for Poland

Two credit-rating agencies believe Poland's economic outlook is "positive" more »

Polish Central Bank May Reduce Benchmark Rate, Survey Shows

Poland's central bank probably will lower borrowing costs, the second highest in the European Union, for the first time since June 2003 more »

SIEMENS TO DESIGN HIGH-SPEED ELECTRIC TRAINS FOR RUSSIA

The public company Russian Railways will sign a treaty with the Siemens on the stage of designing, the organization of the production of high-speed electric trains and general terms of the contract on April 11 in Hannover more »

Swiss airline: hawk turned pigeon in European sky wars

Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa more »

Saddam-Linked Firm with Bulgarian Bank Account

A company linked to the regime of ousted Iraqi dictator Saddam Hussein has had an account in a Bulgarian bank since 1994 more »

Ukraine PM plans more social spending

Ukraine’s parliament on Friday examined the new government’s revised 2005 budget more »

Knowledge Economy Forum IV

EUROPEAN, CENTRAL ASIAN COUNTRIES TO DISCUSS BUSINESS ENVIRONMENT ISSUES more »

Lithuania Losing Patience With Yukos

The Lithuanian government said it was not happy with Yukos' work at Mazeikiu Nafta, an oil refinery and terminal, and has held talks with companies that want to buy Yukos' 54 percent stake more »

UZPRIVATBANK ISSUES CREDIT CARDS

Uzprivatbank started to issue credit cards along with debit cards more »

U.S. Treasury Backs Poland's Buyback Plan

The United States will take part in Poland's plan to buy back a large chunk of its $16 billion in Communist-era debt more »