Swiss airline: hawk turned pigeon in European sky wars

Published: 28 March 2005 y., Monday
Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. That followed the collapse of merger talks with Dutch airline KLM -- now owned by Air France -- with Scandinavian SAS and Austrian Airlines in 1993, and an aggressive alliance strategy that tied in with the now ailing US Delta Airlines. Before its expansion, Swissair was valued at about 4.3 billion Swiss francs (three billion dollars then). "The mistake was for Swiss to go for this policy of taking minority shareholdings in AOM and in Sabena, where it didn't have control over the operations or cashflow," said Nick van den Brul, an analyst at BNP Paribas. Switzerland's airline was partly hampered by being outside the European Union and not being allowed by EU rules to take a controlling stake in its prey at the time. Swissair expansion was also largely funded by debt, helping to drive the group into bankruptcy in October 2001. It was reincarnated under the name Swiss and took over Swissair's knowhow, visual identity, staff, infrastructure, flight slots and airliners with the help of about three billion Swiss francs in public and private investment. But the new offspring was immediately battered by low-cost carriers driving down fares in Europe, a slump in air travel and rising fuel prices. Swiss cut its fleet and staff by one-third last year.
Šaltinis: nst.com.my
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Gold Driller Top Certified for Bulgarian Investments

Canadian gold driller and miner Dundee Precious Metals Inc. received Monday first-class investment certificate from Bulgarian government more »

Czech company purchases 3rd portion of Baku-Supsa oil

The Unipetrol Refinery company of the Czech Republic has purchased this year's third portion of Azeri Light profit oil to be exported by the State Oil Company (SOCAR) more »

Opec expresses concern about rising oil prices

Seeking to cool market sentiment, the head of Opec on Sunday said the organisation is concerned about stubbornly high prices that defy what he described as a well-supplied market and adequate crude stocks worldwide more »

Direct access, remote control

On February 17 the German bank Dresdner Bank AG became the first remote member of the Warsaw Stock Exchange more »

Morocco, Poland to strengthen economic relations

Polish businessmen convened, in Cassablanca Wednesday, with members of the Casablanca Chamber of Commerce, Industry and Services to discuss means to reinforce bilateral trade cooperation more »

Banks seen unlikely to repeat stellar performance of 2004

Hungary’s banks posted record profits in 2004, driven mainly by a surge in lending to households more »

Bulgaria's HVB Biochim, Hebros Bank Merge

Bank Austria Creditanstalt (BA-CA) has acquired a 89.92% stake and HVB Biochim Bank - a 9.99% of stake in Bulgaria's Hebros Bank more »

A memorandum on cooperation

Russia and Kazakhstan sign cooperation memo more »

EBRD hopes loans will aid Ukraine

The European Bank for Reconstruction and Development is planning a raft of new investments in Ukraine to underpin the country's democratic transformation under President Viktor Yushchenko more »

Geneva motor show reflects lack of drive in Europe

Peugeot Citroën, the French cars group, is planning to turn its back on western Europe and concentrate all its investment in new plant in eastern Europe more »