Swiss airline: hawk turned pigeon in European sky wars

Published: 28 March 2005 y., Monday
Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. That followed the collapse of merger talks with Dutch airline KLM -- now owned by Air France -- with Scandinavian SAS and Austrian Airlines in 1993, and an aggressive alliance strategy that tied in with the now ailing US Delta Airlines. Before its expansion, Swissair was valued at about 4.3 billion Swiss francs (three billion dollars then). "The mistake was for Swiss to go for this policy of taking minority shareholdings in AOM and in Sabena, where it didn't have control over the operations or cashflow," said Nick van den Brul, an analyst at BNP Paribas. Switzerland's airline was partly hampered by being outside the European Union and not being allowed by EU rules to take a controlling stake in its prey at the time. Swissair expansion was also largely funded by debt, helping to drive the group into bankruptcy in October 2001. It was reincarnated under the name Swiss and took over Swissair's knowhow, visual identity, staff, infrastructure, flight slots and airliners with the help of about three billion Swiss francs in public and private investment. But the new offspring was immediately battered by low-cost carriers driving down fares in Europe, a slump in air travel and rising fuel prices. Swiss cut its fleet and staff by one-third last year.
Šaltinis: nst.com.my
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Romanian energy delegation to explore tie-ups

Romanian business delegation from the energy sector will be visiting India in March to explore possibilities of investment in refineries, oil and gas fields. more »

U.S. Court Deals Blow to Yukos Bankruptcy Case

A U.S. bankruptcy judge on Thursday dealt a blow to Yukos’ bankruptcy case, ruling the embattled Russian oil company cannot seek information about whether oil monopoly Gazprom illegally took part in the sale of Yukos’ main oil producing unit more »

Russia seeks to promote agricultural goods to EU market

Russian Agricultural Minister Alexei Gordeyev said on Saturday that Russia intends to promote production of its agrarian companies to the EU market more »

Crossing frontiers to safeguard the new euro

Security company wins contract with Austrian banks more »

Deutsche Bank Plans to Expand Operations in Russia

Deutsche Bank AG wants to expand its Russian banking operations and is considering purchasing stakes in two Moscow banks more »

Czech agency attracted $2B in investments

A government-sponsored agency said Thursday it attracted investments worth over $2 billion in the Czech Republic last year more »

Russia set to pay IMF $85.3 mln, 9.3 mln euros

The Russian Finance Ministry has set aside $85.273 million and 9.328 million euros for its next payments to the International Monetary Fund (IMF), the ministry said more »

Russian govt endorses bankruptcy bills

The Russian government approved on Thursday a package of six bills intended to improve the country's bankruptcy laws more »

The Deficit of Trade Breaks the Absolute Record

The deficit of trade of the Republic of Moldova could exceed one billion USD in 2005 more »

The Negative Consequences

Labour Ministry: Interim period for labour from new EU states causes problems more »