Swiss airline: hawk turned pigeon in European sky wars

Published: 28 March 2005 y., Monday
Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. That followed the collapse of merger talks with Dutch airline KLM -- now owned by Air France -- with Scandinavian SAS and Austrian Airlines in 1993, and an aggressive alliance strategy that tied in with the now ailing US Delta Airlines. Before its expansion, Swissair was valued at about 4.3 billion Swiss francs (three billion dollars then). "The mistake was for Swiss to go for this policy of taking minority shareholdings in AOM and in Sabena, where it didn't have control over the operations or cashflow," said Nick van den Brul, an analyst at BNP Paribas. Switzerland's airline was partly hampered by being outside the European Union and not being allowed by EU rules to take a controlling stake in its prey at the time. Swissair expansion was also largely funded by debt, helping to drive the group into bankruptcy in October 2001. It was reincarnated under the name Swiss and took over Swissair's knowhow, visual identity, staff, infrastructure, flight slots and airliners with the help of about three billion Swiss francs in public and private investment. But the new offspring was immediately battered by low-cost carriers driving down fares in Europe, a slump in air travel and rising fuel prices. Swiss cut its fleet and staff by one-third last year.
Šaltinis: nst.com.my
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

FinMin projects Jan. deficit at Ft 210 bln

Hungary is to register a general government deficit of Ft 210 billion in January, the Finance Ministry projected yesterday more »

Poland needs reform, not the euro

The central bank governor is warning that the euro is not the cure for all Poland's ills more »

Azerbaijan, Georgia to Sign Customs Agreement

Heads of the Azerbaijani and Georgian customs bodies are scheduled to meet at the Boyuk Kasik station on the border shortly more »

Bulgaria Expands Debit Cards by 1 Million

The debit cards issued by Bulgaria's largest card operator BORIKA has increased by more than 1.06 million in 2003 y/y reaching the impressive number of 3.5 million more »

The Legal Framework

Cooperation with international financial organisations more »

$8.35bn in bonds in 2005

The Russia Finance Ministry plans to issue securities worth RUR234bn (about USD8.35bn) in 2005 more »

U.S. may invest big in Ukraine

The United States may invest massively in Ukraine if its new government achieves economic stability, Interfax-Ukraine news agency said Wednesday. more »

Belarus posts most Jan-Nov industrial growth in CIS

Belarus posted the most industrial growth among Commonwealth of Independent States countries in January- November 2004, with output increasing 15.8% year-on-year more »

Time for Poland to pay its bill at the Paris Club

Economists have called on Poland to repay some or all of its approximately zł.52.81 billion debt to the Club, saying now is an ideal time for a buyback of the debt more »

Europe sends the most jobs offshore

Europe stormed ahead of the US last year in its dash to offshore more business activities, a report revealed yesterday more »