Swiss airline: hawk turned pigeon in European sky wars

Published: 28 March 2005 y., Monday
Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. That followed the collapse of merger talks with Dutch airline KLM -- now owned by Air France -- with Scandinavian SAS and Austrian Airlines in 1993, and an aggressive alliance strategy that tied in with the now ailing US Delta Airlines. Before its expansion, Swissair was valued at about 4.3 billion Swiss francs (three billion dollars then). "The mistake was for Swiss to go for this policy of taking minority shareholdings in AOM and in Sabena, where it didn't have control over the operations or cashflow," said Nick van den Brul, an analyst at BNP Paribas. Switzerland's airline was partly hampered by being outside the European Union and not being allowed by EU rules to take a controlling stake in its prey at the time. Swissair expansion was also largely funded by debt, helping to drive the group into bankruptcy in October 2001. It was reincarnated under the name Swiss and took over Swissair's knowhow, visual identity, staff, infrastructure, flight slots and airliners with the help of about three billion Swiss francs in public and private investment. But the new offspring was immediately battered by low-cost carriers driving down fares in Europe, a slump in air travel and rising fuel prices. Swiss cut its fleet and staff by one-third last year.
Šaltinis: nst.com.my
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Turkmenistan to stop gas supplies to Ukraine

Turkmenistan will stop supplying gas to Ukraine starting January 1, 2005. more »

Kazak Banker Accident Under Scrutiny

Suspicions are raised that Erjan Tatishev, alleged to have been the victim of tragic accident, was murdered more »

The 3,000-kilometre link

Kazakhstan to start building rail link between Southeast Asia and Europe more »

A Jurisdiction Case

Deutsche Bank Asks Houston Court to Dismiss Yukos Bankruptcy Case more »

BMW recalls 75,000 cars worldwide

BMW, the German maker of luxury cars, said on Tuesday it was recalling 75,000 of its 5 and 7 Series cars worldwide owing to potential problems with their seat heating systems more »

The Estonian business climate

Swedish firms have high opinion of Estonian business climate more »

A Criminal Proceedings

FISCAL POLICE IN KAZAKHSTAN LAUNCHES LEGAL ACTION AGAINST SOROS FOUNDATION more »

The Agreement

AT&T Wireless Finalizes Agreement for Sale of Eurotel Bratislava to Slovak Telecom more »

Yukos unit officially under Russia control

Russia's anti-trust body said yesterday it had approved to state oil firm Rosneft's purchase of the obscure buyer of the key production unit of beleaguered Yukos oil company more »

IMF Provides More Funds to Azerbaijan

The International Monetary Fund Thursday approved lending $19.7 million to Azerbaijan as the country continues to restructure its economy more »