Swiss airline: hawk turned pigeon in European sky wars

Published: 28 March 2005 y., Monday
Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. That followed the collapse of merger talks with Dutch airline KLM -- now owned by Air France -- with Scandinavian SAS and Austrian Airlines in 1993, and an aggressive alliance strategy that tied in with the now ailing US Delta Airlines. Before its expansion, Swissair was valued at about 4.3 billion Swiss francs (three billion dollars then). "The mistake was for Swiss to go for this policy of taking minority shareholdings in AOM and in Sabena, where it didn't have control over the operations or cashflow," said Nick van den Brul, an analyst at BNP Paribas. Switzerland's airline was partly hampered by being outside the European Union and not being allowed by EU rules to take a controlling stake in its prey at the time. Swissair expansion was also largely funded by debt, helping to drive the group into bankruptcy in October 2001. It was reincarnated under the name Swiss and took over Swissair's knowhow, visual identity, staff, infrastructure, flight slots and airliners with the help of about three billion Swiss francs in public and private investment. But the new offspring was immediately battered by low-cost carriers driving down fares in Europe, a slump in air travel and rising fuel prices. Swiss cut its fleet and staff by one-third last year.
Šaltinis: nst.com.my
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Earning Its Wings

Major expansion increases capacity at Ruzyne airport more »

Hungary pays less after joining European Union

Hungary sold late last week euro 1.0bn of seven-year bonds in its first issue since joining the European Union in May more »

Glasgow-Paris flights return

The new route will link Glasgow to Prague and onwards to Poland, Latvia, Lithuania, Estonia, Hungary, Russia and other Central and Eastern European destinations more »

YUKOS Will Bear Everything

Russia’s Industry and Energy Minister Viktor Khristenko claimed that the situation with domestic oil major YUKOS will not decrease in investment activities in Russia more »

New High-technology Production

Czech automakers are ready to develop incomplete vehicle manufacture in Kazakhstan more »

The Report

Falls in unemployment and inflation will follow strong growth, says EU more »

Cuba to ban US dollars

As a drastic measure in response to tightened US sanctions, Cuba said Monday that it will ban transactions in US dollars in the country starting Nov. 8 more »

Long overdue

Managers of pension fund Penzijni fond Ceske pojistovny (Czech Republic) announced they would start investing in structured products related to 300 publicly traded European companies thanks to changes in the law governing the industry more »

Czech firm tops bidding in $500-mn power deal

Czech engineering company Skodaexport said on Monday it was the highest bidder in an Indian tender to build a $500 million coal-fired power station more »

Millennium records threefold increase in net profits

Bank Millennium has recorded zł.17 million in net profits during the third quarter of this year, compared to only zł.3 million in the same period of 2003 more »