Swiss airline: hawk turned pigeon in European sky wars

Published: 28 March 2005 y., Monday
Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. That followed the collapse of merger talks with Dutch airline KLM -- now owned by Air France -- with Scandinavian SAS and Austrian Airlines in 1993, and an aggressive alliance strategy that tied in with the now ailing US Delta Airlines. Before its expansion, Swissair was valued at about 4.3 billion Swiss francs (three billion dollars then). "The mistake was for Swiss to go for this policy of taking minority shareholdings in AOM and in Sabena, where it didn't have control over the operations or cashflow," said Nick van den Brul, an analyst at BNP Paribas. Switzerland's airline was partly hampered by being outside the European Union and not being allowed by EU rules to take a controlling stake in its prey at the time. Swissair expansion was also largely funded by debt, helping to drive the group into bankruptcy in October 2001. It was reincarnated under the name Swiss and took over Swissair's knowhow, visual identity, staff, infrastructure, flight slots and airliners with the help of about three billion Swiss francs in public and private investment. But the new offspring was immediately battered by low-cost carriers driving down fares in Europe, a slump in air travel and rising fuel prices. Swiss cut its fleet and staff by one-third last year.
Šaltinis: nst.com.my
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Bumpy future road for Europe's car makers discussed

The future of Europe's troubled car market and 12 million jobs was under scrutiny Tuesday. more »

Gordon Brown: EU must take the lead in reforming global financial institutions

Europe must take the lead in finding solutions to the global crisis at next week's G20 summit, British prime minister Gordon Brown told MEPs in a speech in Strasbourg on Tuesday that was warmly welcomed by leaders of the main political groups. more »

How much should we tame financial markets?

The US and Europe are in the worst economic crisis since the 1930s. With unemployment rising dramatically and businesses failing, fear is spreading. more »

Food prices debated amid concerns over supermarket domination

Monday evening sees MEPs consider the emotive subject of food prices in Europe. more »

Wincor Nixdorf share price drops, company announces production cuts

Shares in Wincor Nixdorf AG have fallen 3.5 percent and the ATM company says it is preparing to cut production hours. more »

EU leaders confident and determined in face of economic crisis

Leaders agreed to use €5bn in unspent EU funds to upgrade energy and internet connections. And they raised the ceiling on EU aid to countries having difficulties. more »

Parliament backs “polluter pays” principle for lorry charges

Charges on heavy-goods vehicles should be based in part on the air and noise pollution they produce, according to legislation approved by the European Parliament today. more »

EU officials down on the farm

EU agriculture officials are about to get a reality check. Starting next year, their on-the-job training will include a stint on a working farm. more »

Sacred cows to the slaughter? Are the rules changing in the European economy?

Privatisation, balanced budgets, low public deficits, and free trade have long been the mantra for prudent economic management. more »

Where should we invest our money?

Building roads and pipelines, ensuring food safety, improving education, fighting discrimination and boosting jobs are all funded from the EU budget. more »