Swiss airline: hawk turned pigeon in European sky wars

Published: 28 March 2005 y., Monday
Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. That followed the collapse of merger talks with Dutch airline KLM -- now owned by Air France -- with Scandinavian SAS and Austrian Airlines in 1993, and an aggressive alliance strategy that tied in with the now ailing US Delta Airlines. Before its expansion, Swissair was valued at about 4.3 billion Swiss francs (three billion dollars then). "The mistake was for Swiss to go for this policy of taking minority shareholdings in AOM and in Sabena, where it didn't have control over the operations or cashflow," said Nick van den Brul, an analyst at BNP Paribas. Switzerland's airline was partly hampered by being outside the European Union and not being allowed by EU rules to take a controlling stake in its prey at the time. Swissair expansion was also largely funded by debt, helping to drive the group into bankruptcy in October 2001. It was reincarnated under the name Swiss and took over Swissair's knowhow, visual identity, staff, infrastructure, flight slots and airliners with the help of about three billion Swiss francs in public and private investment. But the new offspring was immediately battered by low-cost carriers driving down fares in Europe, a slump in air travel and rising fuel prices. Swiss cut its fleet and staff by one-third last year.
Šaltinis: nst.com.my
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

G20 will act to revive growth

The finance chiefs from the leading economies met in southern England to discuss measures to deal with the global economic crisis. more »

New bid to improve the environment

Environmental projects up for bid at ‘auction floor’ conference in Brussels. more »

U.S. men opt for credit crunch snip

In the United States increasing numbers of men are having vasectomies to avoid any added strain on hard-pressed finances. more »

In 2008 the number of settlements performed by Bank SNORAS payment cards grew twice faster than the market

Within last year the number of settlement operations made by using AB Bank SNORAS payment cards grew by 21 per cent or twice more than on the market where 10 per cent growth was fixed. more »

European Parliament gives go-ahead to tougher maritime safety rules

The “Erika III” package, aimed at protecting Europe's coasts from maritime disasters and improving passenger and crew safety, was adopted by Parliament on Wednesday. more »

New rules for banks to avoid a future financial crisis

Improving the transparency and the supervision of the financial system to ensure proper risk management in the banking sector is the aim of legislation approved on Monday by the Economic and Monetary Affairs Committee. more »

Getting cohesion funds into the real economy faster

MEPs could back speeding up the rate at which Europe's regional funds are made available. more »

European Commission provides humanitarian aid worth €700,000 in Pacific island countries

The Commission has taken a humanitarian decision for €700,000 to provide assistance to communities affected by floods in Fiji, the Solomon Islands and Papua New Guinea. more »

Euromoney awards Parex banka for excellent private banking services in Latvia and Lithuania

The international business magazine Euromoney has announced the results of its Private Banking Survey 2009, and Parex banka has received the award for “Best Private Banking Services Overall” in Latvia. more »

More seek food aid

Mass layoffs and inflation are pushing people to seek food aid. more »