Swiss airline: hawk turned pigeon in European sky wars

Published: 28 March 2005 y., Monday
Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. Switzerland's top airline, after being one of the hunters during the 1990s, succumbed to upheaval in the European air travel market last week to become the prey of German carrier Lufthansa. That followed the collapse of merger talks with Dutch airline KLM -- now owned by Air France -- with Scandinavian SAS and Austrian Airlines in 1993, and an aggressive alliance strategy that tied in with the now ailing US Delta Airlines. Before its expansion, Swissair was valued at about 4.3 billion Swiss francs (three billion dollars then). "The mistake was for Swiss to go for this policy of taking minority shareholdings in AOM and in Sabena, where it didn't have control over the operations or cashflow," said Nick van den Brul, an analyst at BNP Paribas. Switzerland's airline was partly hampered by being outside the European Union and not being allowed by EU rules to take a controlling stake in its prey at the time. Swissair expansion was also largely funded by debt, helping to drive the group into bankruptcy in October 2001. It was reincarnated under the name Swiss and took over Swissair's knowhow, visual identity, staff, infrastructure, flight slots and airliners with the help of about three billion Swiss francs in public and private investment. But the new offspring was immediately battered by low-cost carriers driving down fares in Europe, a slump in air travel and rising fuel prices. Swiss cut its fleet and staff by one-third last year.
Šaltinis: nst.com.my
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Nautilus buys Triton for $63 million

Nautilus Hyosung announced last week that it had been in talks with Triton and Dover for several months and expected the sale to close before the end of the year. more »

Motorola Invests in Amobee Media Systems

Motorola, Inc. through Motorola Ventures, its strategic venture capital arm, today announced that it has made an investment in Amobee Media Systems, a leader in advertising solutions for mobile operators. more »

Ukrainian bank buys more than 3,000 Wincor Nixdorf ATMs

PrivatBank, based in Ukraine, has further strengthened its self-service business with the purchase and installation of 3,100 Wincor Nixdorf ATMs for sites in Ukraine, Russia, Georgia, Cyprus and Latvia. more »

National Budget Revenue of the 1st Half-Year Was in Line with the Target

According to final data presented by the Ministry of Finance, national budget revenue of the 1st half-year of the current year amounted to LTL 11 billion 161.8 million, and that was by 1.1 % over the target. more »

WTO countries failed to find common positions on liberalisation of markets for agrculture and industrial goods

On 29 July, Lithuanian Minister of Foreign Affairs Petras Vaitiekūnas took part in the European Union’s General Affairs and External Relations Council meeting in Geneva. more »

Gross domestic product grew by 5.5 per cent in II quarter 2008

Statistics Lithuania informs that based on available statistical data and used econometric models, estimated GDP in II quarter 2008 totalled LTL 28393.3 million at current prices and, as compared to II quarter 2007, grew by 5.5 per cent more »

Study Finds Pervasive Networking Talent Shortfall in North America

Cisco, in collaboration with the Cisco Learning Institute, today announced the results of a study on networking labor needs in North America. more »

Credit card firms cash in on ATM withdrawals

Credit card firms are cashing in on customers who use their plastic to take out cash from an ATM, according to new analysis by MoneyExpert.com. more »

Wincor Nixdorf expects to hit '08 financial goals

Despite deterioration in the economy and general business climate, Wincor Nixdorf International says it expects to reach its financial goal of increasing year-to-year net sales by 8 percent and earnings before taxes and amortization by 10 percent. more »

The Ingenico Group recorded consolidated revenue of €186 million

The Ingenico Group recorded (unaudited) consolidated revenue of €186 million for the second quarter of 2008, an increase of 32% at current exchange rate and 35% at constant exchange rate. more »