JSM Wins Account for Dictionary.com, Thesaurus.com
Published:
1 March 1999 y., Monday
Los Angeles-based Lexico Publishing Group LLC has hired JSM+ Communications as its first agency-of- record for its Dictionary.com and Thesaurus.com sites. Billings were estimated at $3 million to $5 million. JSM will develop an awareness campaign for the two sites and said it is considering everything from traditional advertising to online strategic alliances. In addition to being a daily destination for students, teachers and librarians everywhere, the sites want to be known as the trusted authority online for up- to-date definitions of words in technical fields, particularly computers and the Internet, high finance and the law. "We were aware of the new media capabilities at JSM", said Lexico Publisher Brian Kariger. "However, their successful partnership with Canon and the commitment of senior management to our account convinced us that this was the right decision." Canon_s business has grown from $150 million to $1.5 billion on JSM_s watch. Lexico Publishing Group is a provider of language reference tools on the Internet, including the Dictionary.com English Dictionary and directory of Internet reference sites, and Roget_s Thesaurus of English Words and Phrases at Thesaurus.com.
Šaltinis:
Internetnews.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
European Commission Vice-President Siim Kallas, responsible for transport, today presented to the College a preliminary assessment of the economic consequences for the air transport industry of the volcanic ash crisis.
more »
Boosting economic recovery, investing in Europe's youth and in tomorrow's infrastructures are the priorities of the 2011 draft budget adopted by the Commission on 27 April 2010.
more »
European Competition Commissioner Joaquín Almunia welcomes proposed commitments by Visa Europe to significantly cut its multilateral interchange fees (MIFs) for debit card payments.
more »
Because of the Icelandic volcano, flower growers in Colombia couldn't get their stems to markets in Europe.
more »
The Second Vice President of the Spanish government and Minister of Economy and Finance, Elena Salgado, on Sunday played down the importance of apparent fissures within the EU concerning the Greek financial crisis, expressing her confidence that all countries would support the aid package for this country, which will be accompanied by a tough budget-tightening plan.
more »
Commission launches an information campaign on the CE conformity mark - designed to ease the free movement of goods around Europe and protect consumers.
more »
If Europe's airports ever open again the introduction of new security measures like body scanners will be expensive.
more »
After Eurozone Finance Ministers agreed measures to address Greece’s financial woes last Sunday, MEPs quizzed leading economic figures, including the chairman of Goldman Sachs - former financial advisors to the Greek government - on how to strengthen EU economic governance and improve reporting of national statistics.
more »
The European Tourism Stakeholders Conference, being held in Madrid today and tomorrow, will explore ways and means to strengthen the visibility of tourism at a European level and to verify how the actions to promote a competitive EU tourism industry.
more »
The European Bank for Reconstruction and Development (EBRD), World Bank Group member IFC, and The Netherlands Development Finance Company (FMO) have joined up with the Asia Debt Management Hong Kong (ADM Capital) to establish a regional fund to invest in midsize companies facing financing difficulties as a result of the financial crisis.
more »