Closing up the Net shopping gender gap.
Published:
20 June 1999 y., Sunday
A new study suggests that the gender gap in e-commerce is closing rapidly, as increasing numbers of women head online to shop for and buy products. According to a CommerceNet Nielsen Media Research study of Internet users in the USA and Canada, women comprised 38% of online buyers in April. That_s up from 9 months earlier, when the groups_ previous study found that only 29 percent of those who bought products online were women. The survey also found that Net usage had jumped 16% since last summer and the number of online users increased to 92 million. Women comprised 46% of Net users, up about 3 percentage points from the previous survey. The study defined Net users as anyone who had accessed the Internet in the month preceding the study and who still had access to it at the time of the interview. Noting that the number of Net users now represents about 40% of the population of the USA and Canada, CommerceNet executive vice president Mark Resch predicted that Net users would comprise a majority of the population within the next 12 months. The study found that the number of online shoppers was up 15% to 55 million people. Online shoppers, according to the survey, were surfers who had used the Internet to compare prices or get product information, regardless of whether they made a purchase. The percentage of female shoppers rose to 41% from 36% in the previous study. According to the survey, the top five products people shopped for online were: cars and car parts (18.2 million shoppers), books (12.6 million shoppers), computers (12.4 million shoppers), clothing (11.6 million shoppers), and CDs and videos (11.4 million shoppers). The study found an even greater increase in the number of people buying online. That number jumped 40% to 28 million. Resch said that e-commerce will continue to grow and predicted a self-sustaining cycle. More online shoppers will lead to more online business, which will attract more shoppers. The study involved telephone interviews with more than 7,200 people in April, aged 16 or older.
Šaltinis:
Advertising Report Archives
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Mr. Olli Rehn, European Union Commissioner, and Mr. Dominique Strauss-Kahn, Managing Director of the International Monetary Fund (IMF), issued the following joint statement on Greece.
more »
The offering of shares of the new issue will commence on 03-05-2010.
more »
The World Bank today approved a $12 million IDA credit to Bhutan, designed to improve infrastructure services in parts of the capital city of Thimphu where no formal services are currently available.
more »
Fisheries ministers and stakeholders alike will be discussing the future shape of the EU's Common Fisheries Policy at two major events in Spain over the next days. On 2 and 3 May, in La Coruña, the Commission and the Spanish Presidency are organising a large stakeholder conference on the reform of the Common Fisheries Policy.
more »
Asia is leading the global recovery and the region’s contribution to global growth will continue to exceed that of other regions in the next two years, the International Monetary Fund (IMF) said today in its latest Regional Economic Outlook (REO) for Asia and the Pacific.
more »
The EBRD is supporting the modernization of the electricity distribution network and the development of renewable energy sources in Poland with a PLN 800 million loan (equivalent to approximately €205 million) to the Energa energy group in order to help the company strengthen its power grid.
more »
At the beginning of the summer this year, Vilnius will become the capital of the Baltic Sea region. On 1-2 June 2010, the city will host the Baltic Sea States Summit and the Baltic Development Forum (BDF) Summit.
more »
Visitors of the World Expo 2010, which will open in the Chinese city of Shanghai on May 1st under the slogan “Better City, Better Life” and will last for 184 days until the end of October, are kindly invited to get into a hot air balloon at the Lithuanian Pavilion.
more »
According to preliminary data, unaudited net loss sustained over the first quarter of the year 2010 by SEB Bank is LTL 59,4 million (EUR 17,2 million) and that by SEB Bank Group is LTL 80,3 million (EUR 23,3 million).
more »
European Globalisation Adjustment fund (EGF) aid must be delivered faster and more simply to unemployed workers hit by the financial crisis or globalisation, concluded the Budgets and Employment committees after evaluating the fund on Wednesday.
more »