Closing up the Net shopping gender gap.
Published:
20 June 1999 y., Sunday
A new study suggests that the gender gap in e-commerce is closing rapidly, as increasing numbers of women head online to shop for and buy products. According to a CommerceNet Nielsen Media Research study of Internet users in the USA and Canada, women comprised 38% of online buyers in April. That_s up from 9 months earlier, when the groups_ previous study found that only 29 percent of those who bought products online were women. The survey also found that Net usage had jumped 16% since last summer and the number of online users increased to 92 million. Women comprised 46% of Net users, up about 3 percentage points from the previous survey. The study defined Net users as anyone who had accessed the Internet in the month preceding the study and who still had access to it at the time of the interview. Noting that the number of Net users now represents about 40% of the population of the USA and Canada, CommerceNet executive vice president Mark Resch predicted that Net users would comprise a majority of the population within the next 12 months. The study found that the number of online shoppers was up 15% to 55 million people. Online shoppers, according to the survey, were surfers who had used the Internet to compare prices or get product information, regardless of whether they made a purchase. The percentage of female shoppers rose to 41% from 36% in the previous study. According to the survey, the top five products people shopped for online were: cars and car parts (18.2 million shoppers), books (12.6 million shoppers), computers (12.4 million shoppers), clothing (11.6 million shoppers), and CDs and videos (11.4 million shoppers). The study found an even greater increase in the number of people buying online. That number jumped 40% to 28 million. Resch said that e-commerce will continue to grow and predicted a self-sustaining cycle. More online shoppers will lead to more online business, which will attract more shoppers. The study involved telephone interviews with more than 7,200 people in April, aged 16 or older.
Šaltinis:
Advertising Report Archives
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Reform of the banking system was one of the key themes at this year's World Economic Forum in Davos, with bankers coming in for a lot of criticism.
more »
Small firms have been hard hit by the economic crisis, and so must be given incentives and support, including easier access to credit, help with innovation, tax breaks and less red tape, MEPs on Parliament's Special Committee on the Financial, Economic and Social Crisis (CRIS), and experts agreed at a workshop on Monday.
more »
The elections and investiture of Porfirio Lobo as President of Honduras have cleared the way for the EU to restore normal relations with the Central American country and negotiations for signing a bi-regional Association Agreement may soon resume.
more »
The European Commission has approved applications from Lithuania for assistance under the European Globalisation Adjustment Fund (EGF).
more »
The European Commission has decided to refer Italy to the European Court of Justice (ECJ) on the basis of Article 108(2) of the Treaty on the Functioning of the European Union (TFEU) for failing to comply with a Commission decision of July 2008.
more »
The EBRD is helping to strengthen the financial sector in Bosnia-Herzegovina (BiH) with a €50 million credit line to the Deposit Insurance Agency of Bosnia and Herzegovina (DIA), the Bank’s first investment in a deposit insurance entity.
more »
In its first investment in the natural resources sector in Bosnia and Herzegovina, the EBRD is providing a €17 million sovereign loan to finance the gasification of the Central Bosnia Canton.
more »
The EBRD is increasing the availability of financing to private businesses in Armenia with a $5 million credit line and a $3 million trade finance facility to ArmSwissBank for small and medium companies (SMEs).
more »
On January 27 the European Commission assessed the action taken by Lithuania, Malta, Latvia and Hungary in response to recommendations proposed by the Commission and endorsed by the Council in July 2009 in respect to the correction of their respective budget deficits.
more »
EUROSTAT announced that Lithuania’s GDP rose by 6.1 % in the 3rd quarter of 2009 versus the previous quarter.
more »