Using an online gift registry

Published: 31 October 1999 y., Sunday
Gift registries popping up on the Web are another illustration of how the Internet can make a process a chore faster and easier. But the brutally efficient matching of gift-givers with gift-getters also takes away some of the surprise and intimacy involved in picking out a present. At online registry della.com, which launches in November, recipients will be able to see which items on their wish list have been bought. Children have long written to Santa asking for train sets or a Super Gymnast Barbie. And brides this summer began registering online for their Waterford crystal champagne flutes and white linen tablecloths. But now, with consumers spending billions a year online, companies are hoping they_ll transfer paper scraps scrawled with gift ideas into digital lists for occasions ranging from Christmas and Kwanzaa to birthdays and Valentine_s Day. For people like Karen Crandall of Burlingame, the practice is merely a virtual version of what her family has been doing for years. It began with the lists posted on the refrigerator, and as she and her siblings have moved around the country, her mother has taken over the role of "list central." Crandall plans to suggest that her family migrate that practice online this season using Foster City-based WishClick Inc._s service. Most of the online gift registries work similarly: Hopeful gift recipients create wish lists by picking items from shopping sites. Gift-givers can check the lists for gift ideas and buy with a few clicks of a mouse. One key difference is that some sites let people register items from any site on their lists, while others make it tough to shop with anyone other than their partner stores. The online registries say they take the anxiety out of shopping and ensure that recipients get exactly what they want. At Amazon.com last holiday season, the No.1 request was for a gift registry, said Jaleh Bisharat, Amazon_s vice president of marketing. It introduced its Wish List service in October. Many of the sites also offer other features, such as calendars to remind people of upcoming events, gift recommendation services and the ability to create a profile with information such as dress or ring size, favorite colors and hobbies. WishClick.com offers a reminder service that allows recipients to send friends and family an e-mail notifying them that, for instance, Christmas is just a few days away, and directing them to a link to the list of things they want. Most of the registries hope to make money by taking a slice of the purchase price when consumers buy a gift using their services. This holiday season will likely be a test for many of them, and Jupiter Communications digital commerce analyst Melissa Shore predicts they_ll become popular next holiday season.
Šaltinis: Star-Telegram
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Volcanic ash cloud crisis: Commission outlines response to tackle the impact on air transport

European Commission Vice-President Siim Kallas, responsible for transport, today presented to the College a preliminary assessment of the economic consequences for the air transport industry of the volcanic ash crisis. more »

EU draft budget 2011: The future beyond the crisis

Boosting economic recovery, investing in Europe's youth and in tomorrow's infrastructures are the priorities of the 2011 draft budget adopted by the Commission on 27 April 2010. more »

Vice President Almunia welcomes Visa Europe's proposal to cut interbank fees for debit cards

European Competition Commissioner Joaquín Almunia welcomes proposed commitments by Visa Europe to significantly cut its multilateral interchange fees (MIFs) for debit card payments. more »

Volcano impacts flower business

Because of the Icelandic volcano, flower growers in Colombia couldn't get their stems to markets in Europe. more »

Salgado expresses conviction that all EU countries will support aid for Greece

The Second Vice President of the Spanish government and Minister of Economy and Finance, Elena Salgado, on Sunday played down the importance of apparent fissures within the EU concerning the Greek financial crisis, expressing her confidence that all countries would support the aid package for this country, which will be accompanied by a tough budget-tightening plan. more »

The European conformity mark

Commission launches an information campaign on the CE conformity mark - designed to ease the free movement of goods around Europe and protect consumers. more »

Airport security - who will foot the bill?

If Europe's airports ever open again the introduction of new security measures like body scanners will be expensive. more »

Learning the lessons from Greece

After Eurozone Finance Ministers agreed measures to address Greece’s financial woes last Sunday, MEPs quizzed leading economic figures, including the chairman of Goldman Sachs - former financial advisors to the Greek government - on how to strengthen EU economic governance and improve reporting of national statistics. more »

A new strategic vision for the EU's Tourism Policy

The European Tourism Stakeholders Conference, being held in Madrid today and tomorrow, will explore ways and means to strengthen the visibility of tourism at a European level and to verify how the actions to promote a competitive EU tourism industry. more »

EBRD, IFC, FMO, and ADM Capital Launch Fund to Help Companies in CEE, Central Asia, and Turkey Recover from Crisis

The European Bank for Reconstruction and Development (EBRD), World Bank Group member IFC, and The Netherlands Development Finance Company (FMO) have joined up with the Asia Debt Management Hong Kong (ADM Capital) to establish a regional fund to invest in midsize companies facing financing difficulties as a result of the financial crisis. more »