Using an online gift registry

Published: 31 October 1999 y., Sunday
Gift registries popping up on the Web are another illustration of how the Internet can make a process a chore faster and easier. But the brutally efficient matching of gift-givers with gift-getters also takes away some of the surprise and intimacy involved in picking out a present. At online registry della.com, which launches in November, recipients will be able to see which items on their wish list have been bought. Children have long written to Santa asking for train sets or a Super Gymnast Barbie. And brides this summer began registering online for their Waterford crystal champagne flutes and white linen tablecloths. But now, with consumers spending billions a year online, companies are hoping they_ll transfer paper scraps scrawled with gift ideas into digital lists for occasions ranging from Christmas and Kwanzaa to birthdays and Valentine_s Day. For people like Karen Crandall of Burlingame, the practice is merely a virtual version of what her family has been doing for years. It began with the lists posted on the refrigerator, and as she and her siblings have moved around the country, her mother has taken over the role of "list central." Crandall plans to suggest that her family migrate that practice online this season using Foster City-based WishClick Inc._s service. Most of the online gift registries work similarly: Hopeful gift recipients create wish lists by picking items from shopping sites. Gift-givers can check the lists for gift ideas and buy with a few clicks of a mouse. One key difference is that some sites let people register items from any site on their lists, while others make it tough to shop with anyone other than their partner stores. The online registries say they take the anxiety out of shopping and ensure that recipients get exactly what they want. At Amazon.com last holiday season, the No.1 request was for a gift registry, said Jaleh Bisharat, Amazon_s vice president of marketing. It introduced its Wish List service in October. Many of the sites also offer other features, such as calendars to remind people of upcoming events, gift recommendation services and the ability to create a profile with information such as dress or ring size, favorite colors and hobbies. WishClick.com offers a reminder service that allows recipients to send friends and family an e-mail notifying them that, for instance, Christmas is just a few days away, and directing them to a link to the list of things they want. Most of the registries hope to make money by taking a slice of the purchase price when consumers buy a gift using their services. This holiday season will likely be a test for many of them, and Jupiter Communications digital commerce analyst Melissa Shore predicts they_ll become popular next holiday season.
Šaltinis: Star-Telegram
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Green jobs the key to a sustainable economy

The EU needs a strategy by 2011 to encourage the creation of green jobs, says a draft resolution by the Employment and Social Affairs Committee that was adopted on Wednesday. more »

Gas supply crises: better protection for householders

Householders should not have to go without gas due to a gas-supply crisis, and such crises should be better managed, thanks to EU-wide co-ordination procedures and interconnection requirements laid down in draft legislation agreed informally with the Council at the end of June and approved by the Industry Committee on Tuesday. more »

Estonia joins the euro-family

Today the Council has taken the formal decision which will pave the way for the introduction of the euro in Estonia as of 1 January 2011 and will become the 17th European Union country to share the euro currency. more »

Deposit guarantee schemes – part 2

Proposals to improve protection for bank account holders and retail investors, and set up similar schemes for insurance policies. more »

Greener, more competitive farming after 2013

How should the EU's farm policy be reshaped and how should it be funded after 2013? more »

European Parliament ushers in a new era for bankers' bonuses

MEPs on Wednesday approved some of the strictest rules in the world on bankers' bonuses. more »

The European Parliament's position on financial supervision

Long before the financial crisis the European Parliament regularly pointed out the significant failures in the EU’s supervision of ever more integrated financial markets. more »

Magnetic Europe: Big plans for tourism industry

New strategy for stimulating tourism in Europe – to realise the full potential of an industry that already plays an important role in the economy. more »

Commission gives details of who received EU funds in 2009

The European Commission has disclosed who in 2009 received EU funds in policy areas like research, education and culture, energy and transport or external aid. more »

€ 30 million EU support for the promotion of agricultural products

The European Commission has approved 19 programmes in 14 Member States (Austria, Belgium, Czech Republic, Denmark, Germany, France, Greece, Italy, Ireland, the Netherlands, Poland, Slovenia, Spain and the United Kingdom) to provide information on and to promote agricultural products in the European Union. more »