In October, Volvo Cars of North America announced its plan to market its new S60 sedan exclusively online.
Published:
14 January 2001 y., Sunday
In October, Volvo Cars of North America announced its plan to market its new S60 sedan exclusively online. Now, as the car company takes the campaign to the next level by going offline with marketing, the decision to start with an online-only effort is coming under fire by dealers who say the campaign actually hurt sales.
In a time of increasing debate over the value of Web advertising, Volvo's decision to tap the Internet as its chief marketing medium for a core vehicle in its lineup was a first in the automotive industry.
In addition to banner ads, the campaign included a sizable promotion in conjunction with America Online. Through the promotion, AOL members who purchase a Volvo S60 are offered $2,100 in accessories for no extra charge. Ads supporting the promotion appear throughout AOL's Auto Channel and elsewhere on the service, as well as on various related AOL properties like MapQuest and Digital City sites.
The promotions aim to direct traffic to the vehicle's launch site, www.revolvolution.com, which registers prospects and directs visitors to dealers.
Šaltinis:
internetnews.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Women in the EU earn on average 18% less than men - a gap that has scarcely narrowed over the last 15 years and in some countries has even grown.
more »
43 gas and electricity projects to split €2.3bn, the most the EU has ever spent on energy infrastructure in a single package.
more »
Georgia and the European Union have initialled a comprehensive air services agreement at a meeting in Tbilisi, Georgia, today which will open up and integrate the respective markets, strengthen cooperation and offer new opportunities for consumers and operators.
more »
In order to vitalize and strengthen cooperation of business stakeholders in the region, the Nordic and Baltic countries continue running joint mobility programme.
more »
The EBRD is boosting the availability of financing to the real economy sector in Serbia, with a €20 million credit line to Société Générale Serbia for on-lending to small and medium enterprises.
more »
The EBRD is supporting the development of the private sector in Armenia and increases further the availability of financing in the real economy sector with a $10 million loan to Ameriabank for on lending to local companies under its Medium Sized Co-financing Facility (MCFF).
more »
The EBRD is supporting the modernisation and improvement of transport infrastructure in Albania with a €50 million sovereign loan to finance the rehabilitation of regional and local roads in the country.
more »
Given the deep impact Latvia has suffered in the wake of the global crisis, and due to the emergency nature of this program, the first operation will focus mainly on the first and second objectives.
more »
Mr. Dominique Strauss-Kahn, Managing Director of the International Monetary Fund (IMF), will visit Africa March 7-11, to discuss opportunities and challenges facing African economies in the wake of the global crisis.
more »
Without enough money, the EU 2020 strategy risks turning into "another vague scoreboard for the Member States", the EP Budgets Committee warned on Thursday when adopting its priorities for the 2011 budget.
more »