In October, Volvo Cars of North America announced its plan to market its new S60 sedan exclusively online.
Published:
14 January 2001 y., Sunday
In October, Volvo Cars of North America announced its plan to market its new S60 sedan exclusively online. Now, as the car company takes the campaign to the next level by going offline with marketing, the decision to start with an online-only effort is coming under fire by dealers who say the campaign actually hurt sales.
In a time of increasing debate over the value of Web advertising, Volvo's decision to tap the Internet as its chief marketing medium for a core vehicle in its lineup was a first in the automotive industry.
In addition to banner ads, the campaign included a sizable promotion in conjunction with America Online. Through the promotion, AOL members who purchase a Volvo S60 are offered $2,100 in accessories for no extra charge. Ads supporting the promotion appear throughout AOL's Auto Channel and elsewhere on the service, as well as on various related AOL properties like MapQuest and Digital City sites.
The promotions aim to direct traffic to the vehicle's launch site, www.revolvolution.com, which registers prospects and directs visitors to dealers.
Šaltinis:
internetnews.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Elinor Ostrom -- an American professor who developed ways to manage common property - is the first woman to win the Nobel prize for economics.
more »
The European Commission has today approved an application from the Netherlands under the Globalisation Adjustment Fund (EGF) for € 386 114 to help 435 workers made redundant by Heijmans N.V., a Dutch construction company, back into jobs.
more »
Seeking to strengthen and further expand product sales in the Asian region, the Lithuanian biotechnology company Fermentas established its subsidiary in China.
more »
Statistics Lithuania reports that, based on non-final data obtained from customs declarations and Intrastat reporting data, exports in January–August 2009 totalled LTL 25.6 billion, while imports – LTL 28.9 billion.
more »
On 6 October 2009 AB Bank SNORAS Board decided to reform the Private Limited Company UAB “SNORO investicijų valdymas” into the Public Limited Company AB „Finasta Holding“, which will control recently obtained „Finasta“ group companies and other Bank SNORAS group companies, engaging in investment management.
more »
If your airline goes bankrupt and leaves you stranded what are your legal rights? Members of the Parliament's Transport Committee want grounded passengers to have access to a special compensation fund.
more »
Euro report says currency provided protection from interest and exchange rate turbulence.
more »
Statistics Lithuania informs that in September 2009, against August, prices for total industrial production sold dropped by 1.6 per cent.
more »
The European Bank for Development and Reconstruction (EBRD), the European Investment Bank (EIB) Group, and the World Bank Group* on Monday warned against complacency in the face of significant challenges that stand in the way of economic recovery in Central and Eastern Europe.
more »
The leader of the country’s investment products’ market – AB DnB NORD Bankas – intends to issue up to EUR 300 million nominal value corporate notes in local and foreign markets over the next 12 months.
more »