In October, Volvo Cars of North America announced its plan to market its new S60 sedan exclusively online.
Published:
14 January 2001 y., Sunday
In October, Volvo Cars of North America announced its plan to market its new S60 sedan exclusively online. Now, as the car company takes the campaign to the next level by going offline with marketing, the decision to start with an online-only effort is coming under fire by dealers who say the campaign actually hurt sales.
In a time of increasing debate over the value of Web advertising, Volvo's decision to tap the Internet as its chief marketing medium for a core vehicle in its lineup was a first in the automotive industry.
In addition to banner ads, the campaign included a sizable promotion in conjunction with America Online. Through the promotion, AOL members who purchase a Volvo S60 are offered $2,100 in accessories for no extra charge. Ads supporting the promotion appear throughout AOL's Auto Channel and elsewhere on the service, as well as on various related AOL properties like MapQuest and Digital City sites.
The promotions aim to direct traffic to the vehicle's launch site, www.revolvolution.com, which registers prospects and directs visitors to dealers.
Šaltinis:
internetnews.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
AB Bank SNORAS, being the patron of the “Partnership Leader” nomination of the International trading palace ICC Lietuva (hereinafter - ICC Lietuva), this year initiated a special prize - “Business Ambassador”.
more »
Tremont Capital Group, an ATM-industry consultancy that works closely with the ATM Industry Association, has released its 2009 ATM Industry Fact Sheet, which summarizes the history and current state of the ATM industry.
more »
The renowned magazine “Global Finance” has named the UniCredit Group as the “Best Trade Finance Provider 2009” in CEE, Austria and Poland as well as “Best Bank for Payments & Collections in CEE 2009”.
more »
AB Bank SNORAS group, which comprises AB Bank SNORAS, AB “Latvijas Krājbanka” operating in Latvia and 19 other companies, during last year, according to unaudited data, earned LTL 41.7 million profit.
more »
At a meeting this week, Nils Melngailis, the Chairman of Parex banka, and Alex M Furber, American Express Vice President in Central and Eastern Europe, agreed to explore further options for co-operation.
more »
The country’s residents wish to have a clear understanding of financial services they use and are ready to make their final decision only when the advantages or disadvantages of each option is evident to them.
more »
Thales UK`s naval business recently announced the signature of an important sub-contract with Swedish company Polyamp AB for the supply of mine warfare degaussing systems for its new Lithuanian warship reactivation programme.
more »
Hundreds of anxious depositors are rushing to pull out their money from banks affiliated with the Texas billionaire Allen Stanford accused of fraud.
more »
VAT cuts for things like household repairs, care services, audio books and beauty treatments are likely to be backed by MEPs on Thursday.
more »
MEPs are calling for tough new measures to be taken against whaling.
more »