Online sites use eBay capabilities.
Published:
30 March 1999 y., Tuesday
Warner Bros. Online today announces a three-year deal withonline auction site eBay to integrate the commerce model throughout its online properties.The alliance will give Warner Bros. Online users a way to bid on entertainment merchandise featured in various areas of the site,including its home page, home page community AcmeCity and soon-to-be-launched portal Entertaindom.Also, links to Warner Bros. online properties will be featured on
eBay_s site."EBay has come up with an e-commerce formula [that targets] the
same kind of affinity group with passion for a dedicated area," said Jim Moloshok, president of Warner Bros. Online."Both of us are doing micromarketing," he added.For example, users in the Warner Bros. Looney Toons area could link to eBay to bid on Looney Toons merchandise. Likewise, users on eBay can click through to an online Rosie O_Donnell auction to benefit the For All Kids Foundation.
Merchandise from Warner Bros._ "Rosie O_Donnell Show" is auctioned off using the eBay trading system.eBay is also featured in AcmeCity, the community area of Warner Bros. Online in which users can create their own home pages using
entertainment content from the Warner Bros. site.AcmeCity home-page builders can link to eBay to trade their own merchandise online.
Šaltinis:
Advertising Age
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Today, the Commission published a Communication which outlines the most serious tax problems that EU citizens face in cross-border situations and announces plans for solutions.
more »
The European Commission has opened a formal investigation under EU state aid rules to examine a number of support measures, including several capital injections and shareholder loans, that the Hungarian authorities granted to Malév-Hungarian Airlines in the context of its privatisation and subsequent renationalisation.
more »
Internet and lax customs enforcement drive growth of 600 billion US dollar counterfeit goods industry.
more »
350 million people rose out of poverty in the past decade, but 1.4 billion are still extremely poor, says the latest report into rural poverty.
more »
New plan sets out action to reach 75% employment target for the EU by 2020.
more »
Research Ministers of the EU Member States and Associated Countries, together with the European Commission, are announcing in Brussels today three new pan–European energy research infrastructures.
more »
Algirdas Šemeta, Commissioner for Taxation, Customs, Audit and Anti-fraud, is visiting Moscow today to discuss ways in which customs cooperation between the EU and Russia can be reinforced.
more »
Following on from Monday's debate with ECB President Jean-Claude Trichet, MEPs on Tuesday adopted a resolution, by a show of hands, gauging the ECB's performance in 2009 and suggesting actions to be taken in view of the economic situation.
more »
The European Parliament today approved €10.5 million in European Globalisation Adjustment Fund aid to over 3,000 people in the Netherlands who lost their printing and publishing sector jobs last year, due to the economic crisis.
more »
A diamond-studded gold coin engraved with a picture of the Taj Mahal and worth 100,000 euros is unveiled at the Paris mint.
more »