Yahoo is testing a Web-based broadcast channel to showcase financial news programming, including content it will produce in-house.
Published:
15 March 2000 y., Wednesday
The product, called "Yahoo FinanceVision," comes as a software download that incorporates video and audio streaming, personalized stock quotes, and Web browsing, according to a sneak preview on the My Yahoo personalization page. Yahoo has been a leader in providing financial information, largely by sponsoring stock message boards and by repackaging content from other partners. Following America Online_s merger announcement with Time Warner, the company has faced new pressure to bolster its offerings. The programs offered on the beta version of FinanceVision focus on the technology industry. They include a self-titled show, which is Webcast in live streams, and broadcast channels such as "HotCos," "Wealth" and "Morning Call." Users can watch the programs in a window on their computer screens and browse the Web in another. Yahoo has created its own editorial team based in Santa Clara, Calif., and also has hired freelancers to produce its segments, according to Carl Goodman, curator of digital media at the American Museum of Moving Image New York and a freelance producer for one FinanceVision segment.
Šaltinis:
Yahoo! News
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