America Online has announced it will expand its relationship with Google
Published:
10 October 2003 y., Friday
America Online has announced it will expand its relationship with Google and will use the search leader's technology as the foundation for enhancements to its own search offering.
Under the agreement, AOL Search will feature both search results from Google's algorithmic engine and sponsored links from Google's booming paid-listing service. Google will continue to provide sponsored links in AOL's business listings and Yellow Pages directories as well.
A strong search engine is key for AOL going forward, said David Gang, executive vice president of AOL Search, because more than 75 percent of AOL members use the search function at least once a month.
"Google's search function and targeted paid search listings have proven extremely popular with our users," Gang said. The new search function also is designed to provide results more quickly and to be easier to use, he added, with larger typeface and clearer navigation tools.
The expanded deal builds on a partnership forged by the two online giants in early 2002. By adding paid listings to its AOL purview, Google replaced Overture at that time, though Overture still remains a powerhouse with customers such as Yahoo and MSN. Likewise, Google will take over AOL's traditional search function from Inktomi, which Yahoo bought late last year.
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