Asia-Pacific Web Surfers World's Most Active - Nielsen

Published: 3 June 2001 y., Sunday
According to Nielsen/NetRatings' April report, South Korean Web surfers viewed 90 pages per session, the highest per-person view count of any country. South Koreans also visited the second-highest number of different Web sites during the month - on average 26 sites per person. Looking again at the first metric, Internet users in Taiwan were ranked second, with 76 pages per person. They were followed by Hong Kong Web surfers, with 62 pages per person, and Singaporeans with 56 pages. These were the top four markets in the world using this measurement, Nielsen/NetRatings said. South Korea was the leader in the Asia-Pacific region in the second metric (number of different Web sites visited during the month) over Hong Kong (25) and Singapore (22). Belgium led the world in this metric, followed by Korea. Again, South Korea was top in the world when the survey measured the average amount of time spent online at 42 minutes. Hong Kong was ranked second in the world, with 38 minutes. Nielsen/NetRatings said South Korea, Hong Kong, Taiwan, Singapore, Australia and New Zealand all showed high Net usage figures in April, compared to global averages. Heading Down Under, Australia and New Zealand took their turn on the podium, taking the top spot in April for being the "stickiest" Web surfers. The survey said Internet users in those countries spent an average of 52 seconds on each Web page. While this is all good news for Web publishers, advertisers and e-commerce sites targeting these regions, Nielsen believes that as Asia-Pacific markets mature they will become more like the US.
Šaltinis: Newsbytes.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Online gambling - a roll of the unregulated dice?

A number of MEPs urged Internal Market Commissioner Michel Barnier to come up with common rules to regulate cross border online gambling in Europe. more »

A safer and more social internet? (910)

Think before you post as once you do it is online forever. That was the message on Safer Internet Day marked on 9 February by a seminar in the European Parliament. more »

European Commission calls on social networking companies to improve child safety policies

50% of European teenagers give out personal information on the web – according to an EU study – which can remain online forever and can be seen by anybody. more »

ICSA Labs Is First Security-Product Testing Organization to Earn Key Accreditation

ICSA Labs, an independent division of Verizon Business, is the first independent security-product testing and certification laboratory to earn ISO/IEC 17025 accreditation, validating the laboratory's world-class capabilities. more »

“.eu” internet domain now available in all EU languages

From today, European citizens, businesses and organisations can register .eu website names using characters from all 23 official languages of the European Union. more »

70% of ringtone-scam websites corrected or closed following EU probe

Authorities investigated 301 mobile phone services websites in follow-up to EU crackdown on misleading consumer practices. more »

Telecoms Package: internet access safeguarded

After nearly 2 years of legislative work the Telecom Package is due to be put to a final vote in Parliament on 24 November in Strasbourg. more »

Hackers indicted in $9.4 million ATM heist

The Christian Science Monitor reports that three men have been named as being the masterminds behind the hacking of RBS WorldPay, a subsidiary of the Royal Bank of Scotland. more »

BAI RD: Industry consultant says ATMs remain critical for FIs

BAI’s Banking Strategies Insights reports that banks must get serious about improving their ATMs, especially in the area of envelope-free deposit. more »