Asia-Pacific Web Surfers World's Most Active - Nielsen

Published: 3 June 2001 y., Sunday
According to Nielsen/NetRatings' April report, South Korean Web surfers viewed 90 pages per session, the highest per-person view count of any country. South Koreans also visited the second-highest number of different Web sites during the month - on average 26 sites per person. Looking again at the first metric, Internet users in Taiwan were ranked second, with 76 pages per person. They were followed by Hong Kong Web surfers, with 62 pages per person, and Singaporeans with 56 pages. These were the top four markets in the world using this measurement, Nielsen/NetRatings said. South Korea was the leader in the Asia-Pacific region in the second metric (number of different Web sites visited during the month) over Hong Kong (25) and Singapore (22). Belgium led the world in this metric, followed by Korea. Again, South Korea was top in the world when the survey measured the average amount of time spent online at 42 minutes. Hong Kong was ranked second in the world, with 38 minutes. Nielsen/NetRatings said South Korea, Hong Kong, Taiwan, Singapore, Australia and New Zealand all showed high Net usage figures in April, compared to global averages. Heading Down Under, Australia and New Zealand took their turn on the podium, taking the top spot in April for being the "stickiest" Web surfers. The survey said Internet users in those countries spent an average of 52 seconds on each Web page. While this is all good news for Web publishers, advertisers and e-commerce sites targeting these regions, Nielsen believes that as Asia-Pacific markets mature they will become more like the US.
Šaltinis: Newsbytes.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Wincor Nixdorf opens ATM, POS system distribution center in Singapore

Wincor Nixdorf AG has opened a global distribution center in Singapore to support its growing operations in Asia Pacific. more »

Online gambling – MEPs to debate rules to combat fraud, addiction

Over 3 million people in Europe bet online on sports like football, cricket and horse racing. more »

Wincor bankers' symposium: Building customer loyalty in a tough economy

Executives from Wincor Nixdorf Inc. (USA) hosted a bankers' forum last month, highlighting emerging trends in a challenging U.S. economic environment. more »

Push for mandatory reverse ATM PIN adoption rears its head, again

The appeal for a reverse ATM code has again popped up in mainstream press, this time in Illinois, where the (Peoria, Ill.) Journal Star last week reported about a technology that has been discussed in the industry for several years, yet fails to take off. more »

CeBIT previews future tech wonders

At the CeBIT fair grounds in Hanover, Germany, you move into a different realm. One with robots - lots of bots. more »

ATMIA, ATM Marketplace honor ATM companies for outstanding service

During the 10th annual ATM Industry Association conference last month, ATMIA and ATM Marketplace recognized four leading ATM players for their individual or combined contributions to the ATM Industry. more »

Schwarzenegger „pumps up“ CeBIT

The show held annually in the northern German city of Hannover usually invites a foreign nation to become an official partner, but in a historic move that distinction was granted to the State of California this year. more »

ATM Future Trends 2009 provides insight from 20 key industry executives, 1,600 survey respondents

After a six-month research project that involved the surveying of some 1,600 ATM and financial executives from throughout the world, ATM Marketplace and the ATM Industry Association have announced plans to release the findings of their research next month. more »

Tech CU launches GPS-based ATM locator

Technology Credit Union has teamed with LocatorSearch to introduce a global positioning system (GPS) download to help members find surcharge-free ATMs. more »

Video game safety: less legislation, more information

It's easy to demonise violent video games, but a report making its way through parliament says that "video games can have beneficial effects upon young people." more »