Asia-Pacific Web Surfers World's Most Active - Nielsen

Published: 3 June 2001 y., Sunday
According to Nielsen/NetRatings' April report, South Korean Web surfers viewed 90 pages per session, the highest per-person view count of any country. South Koreans also visited the second-highest number of different Web sites during the month - on average 26 sites per person. Looking again at the first metric, Internet users in Taiwan were ranked second, with 76 pages per person. They were followed by Hong Kong Web surfers, with 62 pages per person, and Singaporeans with 56 pages. These were the top four markets in the world using this measurement, Nielsen/NetRatings said. South Korea was the leader in the Asia-Pacific region in the second metric (number of different Web sites visited during the month) over Hong Kong (25) and Singapore (22). Belgium led the world in this metric, followed by Korea. Again, South Korea was top in the world when the survey measured the average amount of time spent online at 42 minutes. Hong Kong was ranked second in the world, with 38 minutes. Nielsen/NetRatings said South Korea, Hong Kong, Taiwan, Singapore, Australia and New Zealand all showed high Net usage figures in April, compared to global averages. Heading Down Under, Australia and New Zealand took their turn on the podium, taking the top spot in April for being the "stickiest" Web surfers. The survey said Internet users in those countries spent an average of 52 seconds on each Web page. While this is all good news for Web publishers, advertisers and e-commerce sites targeting these regions, Nielsen believes that as Asia-Pacific markets mature they will become more like the US.
Šaltinis: Newsbytes.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Nigeria: ATM is Now a Fraud - Victim

INTERVIEW: Fraud victim describes mistrust of ATMs in Nigeria. more »

Cisco IP Video Technology to Enable Groundbreaking NBC Coverage of Beijing Olympic Games

Cisco announced today it has been selected to provide Internet Protocol (IP) video network infrastructure and video-encoding solutions to NBC during the network's coverage of the 2008 Beijing Olympic Games, Aug. 8-24. more »

Microsoft and NBC Deliver Groundbreaking Online Olympics Viewing Experience

Q&A: Executives from MSN, NBC and Microsoft offer details behind the largest online broadcasting event in history. more »

HP, Intel and Yahoo! Create Global Cloud Computing Research Test Bed

The goal of the initiative is to promote open collaboration among industry, academia and governments by removing the financial and logistical barriers to research in data-intensive, Internet-scale computing. more »

Microsoft Announces Reorganization of Windows and Online Services Business

Platforms & Services Division to Split Into Two Groups and Report to CEO Steve Ballmer. more »

Privacy to the Test – Exploring the Limits of Online Anonymity and Accountability

More can be done to ensure that people can be confident that their privacy will be protected online. more »

Government says card fraud on the rise in U.K.

A UK crime survey shows credit and debit card fraud has reached a record high of £535 million. more »

Cisco Combat Exam Fraud with Global Test Delivery Enhancements

New security measures underscore commitment to protect certification integrity and value. more »

Sparkasse KölnBonn standardizes its branch IT with technology from Wincor Nixdorf

Sparkasse KölnBonn has just concluded a framework agreement with Wincor Nixdorf. The agreement covers more than 500 devices. more »

Aladdin Knowledge Systems Reports Second Quarter 2008 Financial Results

Aladdin Knowledge Systems Ltd. (NASDAQ: ALDN), an information security leader specializing in authentication, software DRM and content security, today announced financial results for the second quarter of fiscal year 2008. more »