Asia-Pacific Web Surfers World's Most Active - Nielsen

Published: 3 June 2001 y., Sunday
According to Nielsen/NetRatings' April report, South Korean Web surfers viewed 90 pages per session, the highest per-person view count of any country. South Koreans also visited the second-highest number of different Web sites during the month - on average 26 sites per person. Looking again at the first metric, Internet users in Taiwan were ranked second, with 76 pages per person. They were followed by Hong Kong Web surfers, with 62 pages per person, and Singaporeans with 56 pages. These were the top four markets in the world using this measurement, Nielsen/NetRatings said. South Korea was the leader in the Asia-Pacific region in the second metric (number of different Web sites visited during the month) over Hong Kong (25) and Singapore (22). Belgium led the world in this metric, followed by Korea. Again, South Korea was top in the world when the survey measured the average amount of time spent online at 42 minutes. Hong Kong was ranked second in the world, with 38 minutes. Nielsen/NetRatings said South Korea, Hong Kong, Taiwan, Singapore, Australia and New Zealand all showed high Net usage figures in April, compared to global averages. Heading Down Under, Australia and New Zealand took their turn on the podium, taking the top spot in April for being the "stickiest" Web surfers. The survey said Internet users in those countries spent an average of 52 seconds on each Web page. While this is all good news for Web publishers, advertisers and e-commerce sites targeting these regions, Nielsen believes that as Asia-Pacific markets mature they will become more like the US.
Šaltinis: Newsbytes.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Microsoft said to halt Surface Mini production

Microsoft reportedly has called off a plan to mass produce its small-size Surface Mini tablet. more »

Microsoft Sleep Study: a tool for Windows 8.1 battery use analysis

Microsoft has built a new tool to help users of Windows 8.1 devices determine the causes of battery drain during the system's sleep mode. more »

Microsoft smartwatch coming in October

A new rumor has just started spreading about Microsoft's entrant into the smartwatch business. more »

Wincor Nixdorf upgrades direct marketing software

Wincor Nixdorf is promoting the new version of its PC/E Direct Marketing software and providing banks with an effective and modern marketing tool to individually address customers on ATMs, self-service terminals or digital signage screens. more »

Hewlett Packard launches the Pro x2 612, a 2-in-1 laptop-tablet hybrid

Hewlett Packard has launched its answer to Microsoft's Surface Pro 3 - its brand-new HP Pro x2 612. This device is the company's first commercial detachable PC. more »

Unisys Stealth Wins TechAmerica 2014 American Technology Award for Cybersecurity

Unisys Stealth has been named the recipient of the TechAmerica Foundation American Technology Award (ATA) in cybersecurity. The ATAs represent outstanding achievement, with winning products exemplifying the “Best of” the United States technology sector. more »

Microsoft’s Skype Translator removes language barrier in video chats

Microsoft showed off a test version of a real-time, spoken-word translation service for Skype calls, the first time the world’s largest software company has demonstrated the breakthrough technology publicly in the United States. more »

Microsoft Showcases Cortana's Understanding of Natural Language Commands

Cortana, Microsoft's answer to Apple Siri and Google Now, was announced at the company's Build conference in April, and is set to arrive on Windows Phone 8.1 devices later this year. more »

Google plans to offer Wi-Fi access equipment to businesses

Google Inc plans to offer Wi-Fi network hardware and software at a discount to small and medium-sized businesses. more »

Dell goes greener with line of PCs made from recycled plastics

Dell is making a line of PCs using plastics obtained by expanding its recycling program. more »