Asia-Pacific Web Surfers World's Most Active - Nielsen

Published: 3 June 2001 y., Sunday
According to Nielsen/NetRatings' April report, South Korean Web surfers viewed 90 pages per session, the highest per-person view count of any country. South Koreans also visited the second-highest number of different Web sites during the month - on average 26 sites per person. Looking again at the first metric, Internet users in Taiwan were ranked second, with 76 pages per person. They were followed by Hong Kong Web surfers, with 62 pages per person, and Singaporeans with 56 pages. These were the top four markets in the world using this measurement, Nielsen/NetRatings said. South Korea was the leader in the Asia-Pacific region in the second metric (number of different Web sites visited during the month) over Hong Kong (25) and Singapore (22). Belgium led the world in this metric, followed by Korea. Again, South Korea was top in the world when the survey measured the average amount of time spent online at 42 minutes. Hong Kong was ranked second in the world, with 38 minutes. Nielsen/NetRatings said South Korea, Hong Kong, Taiwan, Singapore, Australia and New Zealand all showed high Net usage figures in April, compared to global averages. Heading Down Under, Australia and New Zealand took their turn on the podium, taking the top spot in April for being the "stickiest" Web surfers. The survey said Internet users in those countries spent an average of 52 seconds on each Web page. While this is all good news for Web publishers, advertisers and e-commerce sites targeting these regions, Nielsen believes that as Asia-Pacific markets mature they will become more like the US.
Šaltinis: Newsbytes.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

search.lt news

search.lt presents newest links more »

Intel may use SOI in the future

Not ruled out, not ruled in more »

ICANN finally working on 'substantive issues'

The Internet Corporation for Assigned Names and Numbers (ICANN), meeting in Carthage, Tunisia this week, will be getting down to brass tacks on how the Internet works for the first time more »

search.lt news

search.lt presents newest links more »

Romania fighting ring of Internet vampires

Romania emerges as new world nexus of cybercrime more »

Alaska adopts crime data mining

A consortium of Alaskan law enforcement agencies today announced a new information sharing initiative that uses the commercially-available Coplink system to analyze disparate pieces of data for investigative leads more »

Students Fight E-Vote Firm

A group of students at Swarthmore College in Pennsylvania has launched an "electronic civil disobedience" campaign more »

Ballmer Touches All Bases

Microsoft Corp. has a variety of "opportunities" to take cost out of the development, deployment and day-to-day operations of IT systems more »

Spies Attack White House Secrecy

There's a "total meltdown" in America's intelligence services more »

Microsoft Drives Toward One Code Base

Project Green aims to bring enterprise applications, including Great Plains and Navision, into a single unified .Net architecture more »