Asia-Pacific Web Surfers World's Most Active - Nielsen

Published: 3 June 2001 y., Sunday
According to Nielsen/NetRatings' April report, South Korean Web surfers viewed 90 pages per session, the highest per-person view count of any country. South Koreans also visited the second-highest number of different Web sites during the month - on average 26 sites per person. Looking again at the first metric, Internet users in Taiwan were ranked second, with 76 pages per person. They were followed by Hong Kong Web surfers, with 62 pages per person, and Singaporeans with 56 pages. These were the top four markets in the world using this measurement, Nielsen/NetRatings said. South Korea was the leader in the Asia-Pacific region in the second metric (number of different Web sites visited during the month) over Hong Kong (25) and Singapore (22). Belgium led the world in this metric, followed by Korea. Again, South Korea was top in the world when the survey measured the average amount of time spent online at 42 minutes. Hong Kong was ranked second in the world, with 38 minutes. Nielsen/NetRatings said South Korea, Hong Kong, Taiwan, Singapore, Australia and New Zealand all showed high Net usage figures in April, compared to global averages. Heading Down Under, Australia and New Zealand took their turn on the podium, taking the top spot in April for being the "stickiest" Web surfers. The survey said Internet users in those countries spent an average of 52 seconds on each Web page. While this is all good news for Web publishers, advertisers and e-commerce sites targeting these regions, Nielsen believes that as Asia-Pacific markets mature they will become more like the US.
Šaltinis: Newsbytes.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Paying Spammers Not to Spam

Founders of a new antispam service say they have developed a system to convince spammers to remove specific e-mail addresses from their mailing lists more »

EU delays vote on digital copyright plan

A vote on the European Union's proposed directive on the enforcement of intellectual property rights, which has been compared to a controversial U.S. law, has been pushed back to November more »

Microsoft updates Works

Microsoft on Tuesday launched a new version of Works Suite, its budget software package for consumers more »

The Newest Front in the Anti-Spam Wars

Rather than using a multitude of rules to determine what may or may not be spam, challenge-response software takes the approach of a club bouncer to keep undesirables out of users' inboxes more »

Nations to Develop Non-Windows Software

Japan, China, South Korea Agree to Develop Non-Windows Software, Official Says more »

Hotels.com Cuts Travelocity Loose

In his ongoing bid to colonize the Internet travel market, Barry Diller's Hotels.com has terminated a contract with Travelocity more »

The new law

Finns Rush to Register Internet Domains more »

search.lt news

search.lt presents newest links more »

Hackers Tap Navy Credit Card System

A Department of Defense (DOD) investigative team is researching the recent hack of a Navy system that gained access to 13,000 purchase cards issued by Citibank more »

As the Worm Turns: Lessons from Blaster

Microsoft deserves some blame for the rapidly spreading Web virus more »