Asia-Pacific Web Surfers World's Most Active - Nielsen

Published: 3 June 2001 y., Sunday
According to Nielsen/NetRatings' April report, South Korean Web surfers viewed 90 pages per session, the highest per-person view count of any country. South Koreans also visited the second-highest number of different Web sites during the month - on average 26 sites per person. Looking again at the first metric, Internet users in Taiwan were ranked second, with 76 pages per person. They were followed by Hong Kong Web surfers, with 62 pages per person, and Singaporeans with 56 pages. These were the top four markets in the world using this measurement, Nielsen/NetRatings said. South Korea was the leader in the Asia-Pacific region in the second metric (number of different Web sites visited during the month) over Hong Kong (25) and Singapore (22). Belgium led the world in this metric, followed by Korea. Again, South Korea was top in the world when the survey measured the average amount of time spent online at 42 minutes. Hong Kong was ranked second in the world, with 38 minutes. Nielsen/NetRatings said South Korea, Hong Kong, Taiwan, Singapore, Australia and New Zealand all showed high Net usage figures in April, compared to global averages. Heading Down Under, Australia and New Zealand took their turn on the podium, taking the top spot in April for being the "stickiest" Web surfers. The survey said Internet users in those countries spent an average of 52 seconds on each Web page. While this is all good news for Web publishers, advertisers and e-commerce sites targeting these regions, Nielsen believes that as Asia-Pacific markets mature they will become more like the US.
Šaltinis: Newsbytes.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Japan Plans to Enhance GPS System

Around the world, governments, soldiers and civilians have come to rely on the Global Positioning System for all sorts of navigational uses more »

Microsoft Reveals Greenwich Pricing

Microsoft Monday unveiled the pricing of its forthcoming Live Communications Server more »

The policy shift

Merrill Lynch on Friday will ban access to outside e-mail services from popular sites such as America Online, Yahoo and MSN more »

EU Offers Microsoft Last Chance

The European Union Wednesday said it will give Microsoft one final opportunity to comment before it wraps up the antitrust probe it launched against the software titan nearly four years ago more »

Terrorist Futures Site Sinks Poindexter

Dr. John M. Poindexter, director of the Dept. of Defense's Information Awareness Office (IAO), is expected to resign within the next few weeks according to senior Pentagon officials more »

Pentagon Folds Hand in Online Terrorism Futures Scheme

The Pentagon has agreed to stop a new program of the Defense Advanced Research Projects Agency (DARPA) to predict terrorist events through the online selling of "futures" in terrorist attacks more »

Credit card hackers swap tricks online

Chatrooms used for sharing hints and tips in growing business of ID theft more »

Spam fighters need better tech

A new approach to fighting spam includes the use of better technology to tackle the problem, according to a panel of government officials more »

RADAR for productivity in the workplace

DARPA to invest in digital butlers more »

Microsoft pitches voice spec

SALT support trumps Voice XML as Speech Server sounds return of enterprise voice more »