Apple_s iMac named "design of the decade".

Apple_s iMac has garnered dozens of awards, the first of which came only weeks after its announcement. The latest accolade to congratulate Apple_s industrial design group comes from Business Week. The weekly, national magazine named the iMac "design of the decade." It received the award in the gold category, the highest level offered by Business Week. Among the other gold winners were the Aeron Chair (Herman Miller Inc.)
Designer: Stumpf, Weber and Associates and Chadwick and Associates BMW 3 Series (BMW AG) Designer: BMW design staff Hush Puppies Branding (Hush Puppies Co.) Designer: Fitch Inc
Business Week says the following lessons were learned from the winners: "Good product design in and of itself can have a strong business impact. But good design that is integrated with packaging, advertising, and marketing has the greatest effect on the bottom line." The selections were made by a panel consisting of six business owners and one Harvard Business professor. Jury chair Charles Jones, director of global product design at Whirlpool Corp. "It_s not just the product. The winners unlocked the code of integrating design into the context of the whole business architecture. The winners will be showcased in the November 29 issue of Business Week, to be published tomorrow.