Successful advertising of a website cannot be possible without small picture – banner. Western countries know this principle very well but to Lithuania it came recently.

Successful advertising of a home page with different kinds of goods, services and information cannot be possible without small picture – banner. Western countries with high level of internetization know this principle very well but to Lithuania it came recently. If one looks at Lithuanian banner design and information, it does not differ much from the Western one, which appeared more than 6 years ago. The first banner was presented by AT&T company in 1994. Banner is like a visit card with information, which might be useful and interesting to those, whom it is given to. A person can deliver only hundreds of cards per day, but on Internet the numbers can reach hundreds of thousands. That's why the information given on banner should be challenging in order to make the user to press on it. One of the ways to do it is to put a naked body on it. It increases the CTR percent very much, but the netiquette should also play a role here. In Lithuania, where world-view is rather conservative this is forbidden, but morality is not the main issue. The fair competition should be encouraged as well. If one browses through the gallery of banners at www.banner.lt, one of the first banner exchange system in Lithuania, it is possible to determine particular style of the most clickable banners. So far everybody is undoubtedly noticing the banner with various buttons asking to click here. Several choices of buttons are also welcomed. Somehow the most popular are Windows error message form banners. Something is wrong; something is going to format C drive (in some banner exchange systems it is forbidden also as advertising mp3, porno or easy money from internet) if one is not clicking on such banner. Some of them are made very professionally and Internet users who are the beginners only, sometimes are frightened, because they think that computer went down. Effect is enormous in comparison with simple banner, which is not moving and declaring some controversial information. Another quite effective kind of banners is of “catch-the-monkey” type. The monkey or any another object is moving quite fast from one edge of the banner to another and there is a request to hit this moving object with a mouse. Only then one can win some money, for example. Internet users are easily involved in playing this game even though there is no difference to which part of banner one hits with a mouse. It is strange why these kind of banners are not in TOP 10. The style of other banners is indefinable. Here creativity of designer and company advertising managers setting the slogans plays the main role. This is definitely better than taking some kind of banner pattern and writing all information there. The banner should be made professionally; amateur banner does not give more respectability to the serious company at all. In Lithuania still it is a slight problem, because some companies do not understand that commercials should cost some money and nothing good can be obtained for free. Banner exchange system every day shows more than 600 banners. Some of them are clicked more than 100 000 times per day. One cannot forget that Lithuania is only developing in IT market, so only a small part of society is able to work with Internet. In time, the situation will change, but now the attendance of Internet is quite weak. www.banner.lt suggest not only show the banner, but also can create it for decent price.